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CDC en Español Channel Metrics

Most Popular Topics

  1. Ebola
  2. Cancer
  3. Diabetes
  4. STDs & HIV/AIDS
  5. Hand washing
  6. Seasonal Flu
  1. Scarlet fever
  2. Immunization
  3. Tuberculosis
  4. Fetal Alcohol Spectrum Disorders (FASDS)
  5. Childhood Development

Metrics

  • Page views/Instances: 6,589,310
  • CDC en Español website traffic grew from 4,823,380 in 2013 to 6,589,310 in 2014.

Social Media

  • Facebook fans grew from 41,771 in Dec 2013 to 54,027 by the end of 2014.
  • Twitter followers grew from 33,359 in Dec 2013 to 36,009 by the end of 2014.

Who Are Our CDC en Español Web Users?

Professions or Interests (may overlap)

  • Public healthcare providers (27%)
  • Individuals interested in health issues (22%)
  • Educator, teacher or trainer (13%)
  • Students (9%)
  • Scientist or researcher (7%)

Gender

  • Male (55%)
  • Female (43%)

Ages

  • 50-64 years old (37%)
  • 35 to 49 years old (33%)
  • 20-34 years old (18%)
  • 65 or older (7%)
  • 19 or under (4%)

Education Level

  • Advanced degree (41%)
  • College degree (40%)
  • Some college (10%)
  • High school or less (7%)
  • Prefer not to answer (2%)

Ethnicity

  • Hispanic or Latino (76%)
  • White (17%)
  • Prefer not to answer (5%)
  • Black or African American (1%)

Visitors to CDC in Español from other countries – Top Five

  1. Mexico
  2. Spain
  3. United States
  1. Argentina
  2. Colombia

Mobile

The Spanish mobile site launched in March and the channel grew in traffic to 290,000 overall and we assumed content management at the end of the year

  • Page last reviewed: January 28, 2015
  • Page last updated: January 28, 2015
  • Content source:
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