CDC en Español Channel Metrics

Web Channel

• CDC en Español website traffic grew from 2,103,576 in 2011 to 2,970,744 in 2012.
• Approximately 192 translations per year were completed in 2012 courtesy of MLS translation services.
• Visitors to CDC in Español from other countries – Top Five
  • Mexico
  • United States
  • Spain
  • Argentina
  • Colombia

Who are our CDC en Español web users?

• Professions or Interests (may overlap)
  • Public healthcare providers (70%)
  • Individuals interested in health issues (30%)
  • Physicians (19%)
  • Students (13%)
• Gender
  • Female (50%)
  • Male (48%)
• Ages
  • 35 to 49 years old (31%)
  • 20-34 years old (26%)
  • 50-64 years old (30%)
• Education Level
  • Advanced Education (37%)
  • College degree (29%)
  • Some college (16%)
  • High school or less (14%)
• Self-identify as Latino (93%)

Social Media

1. Facebook fans grew from 10,100 in January 2012 to 20,450 by the end of 2012.
2. Twitter followers grew from 12,500 in January 2012 to 26,150 by the end of 2012.

Mobile

The Spanish mobile site launched in March and the channel grew in traffic to 290,000 overall and we assumed content management at the end of the year