The 9 ½ Minutes™ campaign was the first campaign developed under CDC's Act Against AIDS umbrella campaign. This initiative was designed to combat complacency and raise awareness of the continued severity and toll of the domestic HIV epidemic by delivering the message that every 9½ minutes someone in the United States is infected with HIV. The 9 ½ minutes estimate was calculated by breaking down the estimated number of total HIV infections every year by minutes.
The 9 ½ Minutes campaign phase ended in June 2011. Currently research shows that even though people continue to be infected with HIV every day, the estimate has been updated from the previous calculation of every 9 ½ Minutes. There are still more than one million people living with HIV in the United States.
To access campaign materials associated with this campaign click here.
Know Where You Stand™
Know Where You Stand was the first phase of CDC's HIV testing campaign for black gay and bisexual men. The campaign was developed to help address the urgent need to reduce HIV infections among black gay and bisexual men. Recent studies found that almost 60 percent of black gay and bisexual men with HIV were unaware they were infected. Know Where You Stand highlighted the importance of HIV testing through online banner advertisements, bus and billboard ads in key cities and activities at Black Pride events. The Know Where You Stand campaign ended in Fall 2011 when a new effort for black gay and bisexual men, Testing Makes Us Stronger