NIIW 2018 Digital and Social Media Recap
Since its beginning in 1994, National Infant Immunization Week (NIIW) has become an important weeklong observance aimed at increasing awareness of the importance of childhood immunizations.
NIIW’s success is due to immunization partners, programs, coalitions and individuals, who participate in and conduct a variety of activities throughout the course of NIIW. In order to support the work of these groups, CDC hosts digital and social activities during NIIW. In 2018, these activities included a Twitter Storm CDC co-hosted with the American Academy of Pediatrics (AAP) and What To Expect, and posting on CDC’s social media channels throughout the week. Together with partners, we reached millions of parents and health care professionals on social channels with important messages about on-time vaccination.
#ivax2protect Twitter Storm
On Tuesday April 24, 2018, CDC, AAP, and What To Expect hosted a Twitter Storm with the hashtag #ivax2protect. CDC shared messages about why it’s important to follow the recommended immunization schedule and links to The Ultimate Babyproofing Plan. AAP shared pediatricians’ points of view and What to Expect shared parent perspectives on why vaccines are important to children’s health. Healthcare professionals, parents, and partners across the world also shared why they say #ivax2protect.
Other NIIW Social Media
In addition to participating in the #ivax2protect Twitter storm, partners championed the importance of childhood vaccines across social networks. Posts from The Stay Calm Mom (VeryWell), AAP, local health departments, hospitals, and more reached parents with messages on infant immunizations during NIIW:
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