NIIW 2018 Digital and Social Media Recap

NIIW logo

Since its beginning in 1994, National Infant Immunization Week (NIIW) has become an important weeklong observance aimed at increasing awareness of the importance of childhood immunizations.

NIIW’s success is due to immunization partners, programs, coalitions and individuals, who participate in and conduct a variety of activities throughout the course of NIIW. In order to support the work of these groups, CDC hosts digital and social activities during NIIW. In 2018, these activities included a Twitter Storm CDC co-hosted with the American Academy of Pediatrics (AAP) and What To Expect, and posting on CDC’s social media channels throughout the week. Together with partners, we reached millions of parents and health care professionals on social channels with important messages about on-time vaccination.

#ivax2protect Twitter Storm

On Tuesday April 24, 2018, CDC, AAP, and What To Expect hosted a Twitter Storm with the hashtag #ivax2protect. CDC shared messages about why it’s important to follow the recommended immunization schedule and links to The Ultimate Babyproofing Plan. AAP shared pediatricians’ points of view and What to Expect shared parent perspectives on why vaccines are important to children’s health. Healthcare professionals, parents, and partners across the world also shared why they say #ivax2protect.

Other NIIW Social Media

In addition to participating in the #ivax2protect Twitter storm, partners championed the importance of childhood vaccines across social networks. Posts from The Stay Calm Mom (VeryWell), AAP, local health departments, hospitals, and more reached parents with messages on infant immunizations during NIIW:

Tweet: The Stay Calm Mom. It's National Infant Immunization Week! Did you choose to vaccinate your child? If so, why? #NIIW #ivax2protect Tweet: Amer Acad Pediatrics. Nearly half of the 5,000 U.S. adults who die from Hepatitis B each year caught their infection in childhood. AAP recommends newborns receive the Hepatitius B vaccine before they leave the hospital. Learn more about the life-saving HBV vaccine from Dr. @davehill. #NIIW #ivax2protect Tweet: alabamapublichealth. It's National #Infant #Immunization Week. Check the immunization scheduler to make sure your children's immunizations are up-to-date.
Tweet: Magee - Women's Hospital of UPMC. April 21-28 is National Infant Immunization Week. Learn more about vaccinations for babies and download our handy schedule here. Tweet: SC Parents for Vaccines. Kicking off #NIIW with a presentation on vaccines and your baby! If you can't join us today, tune in on Thursday as we talk with former president of the SC Chapter of the American Academy of Pediatrics, Dr. Debbie Greenhouse, about all thins infant vaccines. #iva2protect Tweet: Tennessee Department of Health. This is National Infant Immunization Week! Vaccines protect children from serious diseases. Now is a good time to make sure your child's vaccines are up-to-date. Tweet: Mayo Clinic, National Infant Immunization Week is April 21-28, 2018, celebrates protecting your baby's health.

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