It is hard to reach every woman across the nation who could possibly become pregnant. That is why the CDC works with partners, communities and individual advocates across the country, to help raise awareness and promote folic acid efforts for the prevention of serious birth defects.
The goal from all our partners is to reach women who could possibly become pregnant. Research has helped identify two target groups of women who could become pregnant and need to learn the folic acid message: those planning a pregnancy and those not planning a pregnancy.
The National Council on Folic Acid (NCFA)
The National Council on Folic Acid (NCFA) is a partnership of national organizations and associations, state folic acid councils and government agencies whose mission is to improve health by promoting the benefits and consumption of folic acid.
Zipatly Mendoza, Office Chief at the Arizona Health Disparities Center, Arizona Department of Health Services
In late 2008, the mayor of Phoenix, Arizona, announced a call-to-action to reduce birth defects. The goal: make people more aware of the need to take multivitamins containing folic acid to reduce the risk for neural tube defects (NTDs), especially among Latina women of childbearing age. The plan: create and implement a campaign in Arizona that would resonate with target audiences.
That campaign, led by the Arizona Department of Health Services (ADHS) in partnership with the March of Dimes, required a well-coordinated, thoroughly researched approach. Zipatly Mendoza, Office Chief at the Arizona Health Disparities Center, ADHS, and Claudia Sloan, Special Projects Administrator at the Division of Behavioral Health Services, called on their collective experiences to develop and implement the campaign.
Resource Guides and Tools
- Preventing Neural Tube Birth Defects: A Prevention Model and Resource Guide - This guide is intended for campaign partners to help with developing a prevention campaign.
- Media Campaign Implementation Kit [PDF English]
Health Communication Materials
CDC's Office of Communication's HealthComm KEY database contains summaries of recent journal articles relating to health communication research and practice. Additional books, articles, journals, websites and other sources that may be useful to individuals interested in health communications are listed in this database http://cfusion.sph.emory.edu/PHCI/Users/LogIn.cfm
- Page last reviewed: December 24, 2014
- Page last updated: December 24, 2014
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