Toolkit for Reaching Healthcare Professionals

Healthcare professionals play a key role in educating parents and patients about the importance of vaccination. It’s important to ensure that patients are up to date on all vaccinations.

Find key messages, sample social media, graphics, and educational resources to help healthcare professionals discuss options for vaccination with their patients and to foster support for immunization in their practices.

Key Messages

A group of 8 doctors, both male and female

Use these key messages to fit your audience.

Sample Social Media

Use or tailor sample social media posts for your social media platforms to share information and resources with healthcare professionals.

National Immunization Awareness Month #iva2protect

NIAM Graphics

NIAM graphics are sized for various social media platforms, and for use on websites, newsletters, and other materials.

COVID-19 Information for Pediatric Healthcare Providers

Vaccination Guidance During a Pandemic

Educational Resources and CMEs

Featured Resource

'How do you address parent misconceptions about flu vaccine?' #HowIRecommend

The #HowIRecommend video series includes short videos on how healthcare professionals can effectively recommend vaccines and answer common questions.

Additional Resources and CMEs

Doctor teaching in front of a classroom, students sitting

Find resources to support healthcare professionals in improving their vaccine recommendation, effectively addressing questions about vaccines, and ensuring a consistent message throughout the office.

For resources to share with parents and patients, visit our Educational Resources for Parents and Patients page.

Page last reviewed: July 13, 2020

Content source: National Center for Immunization and Respiratory Diseases