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Comparing Apples to Oranges: Comparative Case Study of 2 Produce Carts in Chicago

These maps represent the service area of 2 produce vending carts in Chicago, Illinois. The 2 maps are divided into zip code boundaries with an additional layer showing public rail lines throughout the city. Each map is shaded to show the volume of customers for each cart that reside in each zip code. Cart 1 shows that customers travel to the centrally located Streeterville cart from throughout the city. The customer patterns from cart 2 are concentrated in the areas around the cart on the south side.

Maps. Customer utilization of produce carts, Chicago, 2012. These maps show the service area of 2 mobile produce carts launched during the summer of 2012 in 2 Chicago neighborhoods. Survey data recording self-reported customer demographics were collected for each produce cart to visualize customer reach as part of program effectiveness. Cart 1 is outside an underserved zone in the centrally located Streeterville neighborhood. Cart 2 is on the west side of the city in an underserved zone in the North Lawndale neighborhood.

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