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Implementing a Farmers’ Market Incentive Program: Perspectives on the New York City Health Bucks Program

Total Health Bucks issued3,0009,00010,449112,919113,454138,930
Percentage distributed as EBT incentive000516571
Percentage distributed through community-based organizations100100100493529
No. distributed as EBT incentive 00057,58973,74598,640
No. distributed through community-based organizations3,0009,00010,44955,33039,70940,290

Figure 1.
The number of Health Bucks coupons issued as the Supplemental Nutrition Assistance Program (SNAP) electronic benefit transfer (EBT) incentives and through community-based organizations, New York City, 2005 through 2010.

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Percentage that agree: Because my stand or stall accepts Health Bucks . . .Agree
I need more staff to help operate my stand or stall21%
Customer traffic at my stands or stall moves slower23%
I am able to participate in more farmers’ markets36%
My stand or stall has a greater variety of items to sell41%
My stand or stall at this market has expanded42%
My customers are more likely to make cash purchases48%
My customers buy more new or unfamiliar foods57%
I have more repeat customers70%
I sell more fresh fruits and vegetables72%
New customers shop at my stand or stall more often74%
I make more money at the market75%

Figure 2.
Weighted percentage of farmer/vendor survey respondents (n = 141) who agreed with statements that “Because my stand or stall accepts Health Bucks, . . . ”.

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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors' affiliated institutions.

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