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ORIGINAL RESEARCH

Small Media and Client Reminders for Colorectal Cancer Screening: Current Use and Gap Areas in CDC’s Colorectal Cancer Control Program

Population Highest Priority, % Next Highest Priority, % Third Highest Priority, % Cumulative Percentage
Rural 29.1 13.6 19.4 62.1
Men 15.5 24.3 13.6 53.4
Hispanic/Latino 11.7 14.6 18.4 44.7
Women 6.8 15.5 17.5 39.8
African American 12.6 8.7 6.8 28.2
AI/AN 10.7 8.7 1.9 21.4
White 4.9 5.8 8.7 19.4
Urban 6.8 6.8 2.9 16.5
Other 1.9 1.9 5.8 9.7
Asian 0 0 4.9 4.9

 
Figure 1.
Priority Needs for Information Resources About Colorectal Cancer Screening, by Population

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Message Theme % Very Likely to Use % Likely to Use Cumulative %a
Family (n = 55) 58 36 95
Role model (n = 54) 31 54 85
Busy lives (n = 53) 30 53 83
50th birthday (n = 53) 19 60 79
Lighthearted (n = 53) 17 36 53
Faith (n = 53) 6 21 26
Embarrassment (n = 53) 4 21 25
Fear (n = 55) 5 16 22

 
Figure 2.
Likelihood of Using 8 Message Themes to Promote Colorectal Cancer Screening

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The opinions expressed by authors contributing to this journal do not necessarily reflect the opinions of the U.S. Department of Health and Human Services, the Public Health Service, the Centers for Disease Control and Prevention, or the authors' affiliated institutions.

 
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