Volume 9 — July 19, 2012
ORIGINAL RESEARCH
Small Media and Client Reminders for Colorectal Cancer Screening: Current Use and Gap Areas in CDC’s Colorectal Cancer Control Program
| Population | Highest Priority, % | Next Highest Priority, % | Third Highest Priority, % | Cumulative Percentage |
|---|---|---|---|---|
| Rural | 29.1 | 13.6 | 19.4 | 62.1 |
| Men | 15.5 | 24.3 | 13.6 | 53.4 |
| Hispanic/Latino | 11.7 | 14.6 | 18.4 | 44.7 |
| Women | 6.8 | 15.5 | 17.5 | 39.8 |
| African American | 12.6 | 8.7 | 6.8 | 28.2 |
| AI/AN | 10.7 | 8.7 | 1.9 | 21.4 |
| White | 4.9 | 5.8 | 8.7 | 19.4 |
| Urban | 6.8 | 6.8 | 2.9 | 16.5 |
| Other | 1.9 | 1.9 | 5.8 | 9.7 |
| Asian | 0 | 0 | 4.9 | 4.9 |
Figure 1. Priority Needs for Information Resources About Colorectal Cancer Screening, by Population
| Message Theme | % Very Likely to Use | % Likely to Use | Cumulative %a |
|---|---|---|---|
| Family (n = 55) | 58 | 36 | 95 |
| Role model (n = 54) | 31 | 54 | 85 |
| Busy lives (n = 53) | 30 | 53 | 83 |
| 50th birthday (n = 53) | 19 | 60 | 79 |
| Lighthearted (n = 53) | 17 | 36 | 53 |
| Faith (n = 53) | 6 | 21 | 26 |
| Embarrassment (n = 53) | 4 | 21 | 25 |
| Fear (n = 55) | 5 | 16 | 22 |
Figure 2. Likelihood of Using 8 Message Themes to Promote Colorectal Cancer Screening
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