ORIGINAL RESEARCH
Antismoking Media Campaign and Tobacco Cessation Outcomes, New York State, 2003-2009
| Year | Total Advertising Gross Ratings Points (in Thousands) | Confirmed Awareness, % (95% CI) |
|---|---|---|
| 2003 | 2.186 | 5.9 (3.4-8.4) |
| 2004 | 1.928 | 20.1 (16.9-23.2) |
| 2005 | 3.304 | 38.8 (34.5-43.0) |
| 2006 | 7.185 | 36.5 (31.4-41.5) |
| 2007 | 13.742 | 52.8 (47.6-58.0) |
| 2008 | 10.985 | 39.3 (34.9-43.7) |
| 2009 | 13.065 | 45.1 (39.6-50.6) |
Figure 1. Confirmed awareness of campaign advertisements among smokers in New York State, 2003-2009. Advertising gross ratings points are a market-level aggregate measure of campaign reach and frequency, expressed in thousands. Confirmed awareness represents the proportion of adult smokers who indicated awareness of any New York Tobacco Control Program advertisement and is based on self-reported data in the New York Adult Tobacco Survey, 2003-2009 (N = 8,608). Vertical lines within bars represent 95% confidence intervals (CIs).
| Year | Confirmed Awareness, % (95% CI) | Seriously Considering Quitting in Next 6 Months, % (95% CI) | Intends to Make Quit Attempt in Next 30 Days, % (95% CI) | Made at Least 1 Quit Attempt Past 12 Months, % (95% CI) |
|---|---|---|---|---|
| 2003 | 5.9 (3.4-8.4) | 57.2 (52.6-61.7) | 26.0 (21.8-30.2) | 46.3 (41.9-50.8) |
| 2004 | 20.1 (16.9-23.2) | 57.4 (53.8-61.0) | 24.3 (21.0-27.5) | 46.3 (43.0-49.6) |
| 2005 | 38.8 (34.5-43.0) | 59.9 (55.4-64.4) | 28.5 (24.4-32.6) | 49.4 (45.1-49.6) |
| 2006 | 36.5 (31.4-41.5) | 68.7 (63.9-73.4) | 32.3 (26.9-37.7) | 54.1 (45.1-53.8) |
| 2007 | 52.8 (47.6-58.0) | 69.1 (64.6-73.6) | 37.6 (31.8-43.4) | 60.0 (55.2-64.8) |
| 2008 | 39.3 (34.9-43.7) | 67.3 (62.9-71.6) | 33.9 (29.5-38.3) | 57.4 (53.1-61.8) |
| 2009 | 45.1 (39.6-50.6) | 71.4 (66.7-76.2) | 34.7 (29.5-39.9) | 61.6 (56.7-66.6) |
Figure 2. 30-day and 6-month intentions to quit and past-year quit attempts among smokers in New York State, 2003-2009. Confirmed awareness represents the proportion of adult smokers who indicated awareness of any New York Tobacco Control Program advertisement. Confirmed awareness, 6-month quit intentions, 30-day quit intentions, and past 12-month quit attempts are based on self-reported data in the New York Adult Tobacco Survey, 2003-2009 (N = 8,608). Vertical lines within bars represent 95% confidence intervals (CIs).
| Year | Confirmed Awareness, % (95% CI) | No. of Cigarettes Per Day (95% CI) |
|---|---|---|
| 2003 | 5.9 (3.4-8.4) | 14.7 (13.7-15.8) |
| 2004 | 20.1 (16.9-23.2) | 15.2 (14.4-16.1) |
| 2005 | 38.8 (34.5-43.0) | 15.3 (14.3-16.4) |
| 2006 | 36.5 (31.4-41.5) | 13.6 (12.4-14.8) |
| 2007 | 52.8 (47.6-58.0) | 12.1 (10.9-13.4) |
| 2008 | 39.3 (34.9-43.7) | 11.1 (10.4-11.9) |
| 2009 | 45.1 (39.6-50.6) | 11.1 (10.3-11.9) |
Figure 3. Cigarette consumption among smokers in New York, 2003-2009. Confirmed awareness represents the proportion of adult smokers who indicated awareness of any New York Tobacco Control Program advertisement. Both confirmed awareness and cigarettes per day are based on self-reported data in the New York Adult Tobacco Survey, 2003-2009 (N = 8,608). Vertical lines within bars represent 95% confidence intervals (CIs).
| Year | Confirmed Awareness, % (95% CI) | NHIS Adult Smoking Prevalence, % (95% CI) | New York BRFSS Adult Smoking Prevalence, % (95% CI) |
|---|---|---|---|
| 2003 | 5.9 (3.4-8.4) | 21.6 (21.0-22.1) | 21.6 (20.3-22.9) |
| 2004 | 20.1 (16.9-23.2) | 20.9 (20.4-21.4) | 19.9 (18.7-21.1) |
| 2005 | 38.8 (34.5-43.0) | 20.9 (20.4-21.4) | 20.5 (19.2-21.7) |
| 2006 | 36.5 (31.4-41.5) | 20.8 (20.2-21.5) | 18.2 (16.9-19.6) |
| 2007 | 52.8 (47.6-58.0) | 19.7 (19.1-20.4) | 18.9 (17.5-20.3) |
| 2008 | 39.3 (34.9-43.7) | 20.5 (19.9-21.3) | 16.8 (15.6-17.9) |
| 2009 | 45.1 (39.6-50.6) | 20.6 (19.9-21.2) | 18.0 (16.6-19.4) |
Figure 4. Smoking prevalence among New York adults compared with US adults, 2003-2009. Confirmed awareness represents the proportion of adult smokers who indicated awareness of any New York Tobacco Control Program advertisement and is based on self-reported data in the New York Adult Tobacco Survey, 2003-2009. Adult smoking prevalence is defined as smoking at least 100 cigarettes in lifetime and now smoking some days or every day. Smoking prevalence estimates are generated separately from the National Health Interview Survey (NHIS) (N = 188,637) and the New York Behavioral Risk Factor Surveillance System (BRFSS) (N = 46,315), 2003-2009. Vertical lines within bars represent 95% confidence intervals (CIs).
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