Key points
- Low alcohol prices tend to lead people to buy and drink more alcohol.
- Excessive alcohol use can increase your risk of getting ill, injured, or even dying sooner.
- Small increases in alcohol prices could save lives.
Overview
- One of the most effective ways to reduce alcohol-related illness, injury, and deaths is with proven policies that increase alcohol prices.
- When alcohol costs more, people tend to buy and drink less of it.
- By raising alcohol prices, we can improve everyone's health, safety, and well-being.
Policies that affect alcohol prices
Alcohol tax policies
In the United States, alcohol taxes are the most common policy used to adjust the price of alcohol.
One type of tax, an excise tax, is based on the amount of alcohol sold. But these taxes haven't been changed to keep up with inflation. This means that alcoholic products have become cheaper compared to other items over the last 30 years.
Alcohol minimum pricing policies
Minimum pricing policies can be used along with alcohol taxes to adjust alcohol prices.
Minimum pricing policies set the lowest prices that retailers can sell alcohol at. This leads to small increases in the prices of the cheapest alcohol.
Did you know?
How setting a minimum price for alcohol works
There are two main types of alcohol minimum pricing policies:
- Minimum unit pricing sets prices per standard drink of alcohol.
- Minimum pricing sets prices based on a specific container size of a specific type of alcohol, such as a liter of beer or a liter of liquor.
How it works
Excessive alcohol use increases the risk of alcohol-related illness, injury, and death. When the price of alcohol goes up, people usually buy and drink less alcohol. When people drink less alcohol, they have a lower risk of:
- Being hospitalized.
- Harming themselves or others.
- Developing or dying from alcohol-related conditions.
Study spotlight
One study looked at what would happen if the price of the cheapest liquors sold in the state of Michigan were increased. It showed that raising the price of the cheapest liquors by 13 cents per standard drink in just one state could save hundreds of lives.1
The study1 found that this price increase could lead to:
- A 4% decrease in how much people drink in the state.
- About 350 (or 8%) fewer deaths from alcohol use in a year.
Use of minimum pricing policies
Alcohol minimum pricing policies are used more often in other countries than in the United States. Parts of Europe and Canada use these policies and have shown they are effective in reducing alcohol-related illness and deaths.
Minimum pricing policies are not common in the United States. But some states, such as Oregon, are beginning to use them.
Resources
- Learn how proven strategies can reduce alcohol-related harms in our communities.
- Know your state's alcohol policies.
- Support other effective alcohol policies that can help people choose to drink less and improve quality of life.
- Bertin L, Leung G, Bohm MK, et al. Estimating the effects of hypothetical alcohol minimum unit pricing policies on alcohol use and deaths: A state example. J Stud Alcohol Drugs. 2024;85(1):120–132. https://doi.org/10.15288/jsad.22-00274