Media Outreach Guide
Working with the media is a good way to raise awareness about the importance of teen driver safety. This Media Outreach Guide provides step-by-step instructions for developing a thorough media plan.
Among many helpful tips and resources, the guide explains how to:
- Put together a press kit
- Write a press release
- Develop a compelling story angle
- Pitch a reporter
- Create a media advisory/photo opportunity
- Select and train media spokespersons
- Monitor media coverage
Download the Media Outreach Guide
To view all of the publicity tools, communication templates, sample materials, tips, and checklists, download:
Additional Resources
- Event Planning Guide
-
- Downloadable Materials
-
- Content Syndication
-
- Guía de divulgación en los medios
- (Spanish version of Media Outreach Guide page)
Page last reviewed: May 24, 2021