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Media Outreach Guide

Working with the media is an effective way to raise awareness about the importance of teen driver safety. This Media Outreach Guide provides step-by-step instructions for developing a thorough media plan.  

Among many helpful tips and resources, the guide explains how to:

  • Put together a press kit
  • Write a press release
  • Develop a compelling story angle
  • Pitch a reporter
  • Create a media advisory/photo opportunity
  • Select and train media spokespersons
  • Monitor media coverage

Download the Media Outreach Guide

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To view all of the publicity tools, communication templates, sample materials, tips and checklists, download: 


Additional Resources