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Social Media Use Among Parents and Women of Childbearing Age in the US

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Figure.

How often US parents visit or use selected social media platforms. Respondents who did not provide an answer for frequency of platform use (YouTube, n = 2; Facebook, n = 1) are not shown. Response options for frequency of use were collapsed as daily (several times a day, about once a day), weekly (a few times a week), or less often (every few weeks, less often). Values are weighted % (95% CI). Source: Pew Research Center’s January 2021 Core Trends Survey (8).

How often US parents visit or use selected social media platforms. Respondents who did not provide an answer for frequency of platform use (YouTube, n = 2; Facebook, n = 1) are not shown. Response options for frequency of use were collapsed as daily (several times a day, about once a day), weekly (a few times a week), or less often (every few weeks, less often). Values are weighted % (95% CI). Source: Pew Research Center’s January 2021 Core Trends Survey (8).
Social media platform Weighted % (95% CI)
Daily Weekly Less often
Twitter 33 (24–43) 25 (16–34) 42 (31–52)
Snapchat 54 (42–65) 26 (16–36) 20 (11–29)
Instagram 51 (43–60) 25 (18–33) 23 (16–31)
Facebook 80 (76–85) 11 (8–15) 8 (5–12)
YouTube 57 (51–63) 28 (23–34) 14 (10–19)

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