Emergency Preparedness and Risk Communication Among African American Churches: Leveraging a Community-Based Participatory Research Partnership COVID-19 Initiative

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Screenshot of Facebook page. Main message is “Minnesota families can now access additional funds for groceries through Pandemic Electronic Benefit Transfer (P-EBT).” The background image is of an aisle in a grocery store. The date and time of the post is June 10 at 5:09 pm. The FAITH Cardiovascular Health & Wellness program is identified as the author of the post. The Association of Black Cardiologists, Inc, is also noted.

Figure 1.
Screenshot of FAITH! (Fostering African-American Improvement in Total Health) COVID-19 response Facebook page, Minnesota, 2020. For 8 weeks (April 3–May 31, 2020), community communication leaders posted daily messages in 4 main content areas: inspirational, COVID-19 health information and preventive measures, financial and community-based resources, and social support. Content was derived from credible sources and the FAITH! COVID-19 Task Force.

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Figure 2.
Social media (Facebook) participation metrics, FAITH! (Fostering African-American Improvement in Total Health) COVID-19 emergency risk communication, Minnesota, April 3–May 31, 2020. Reach was defined as the number of unique persons who viewed any particular content but did not necessarily interact with posts. Engagement was defined as the number of interactions (eg, likes, loves, comments, shares, video views, post clicks) completed.

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