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Smoking in Top-Grossing US Movies, 2011

YearMovie RatingTotal
G or PGPG-13R
1991 140 686 2,357 3,183
1992 375 518 1,212 2,105
1993 518 1,004 1,709 3,231
1994 157 1,245 1,717 3,119
1995 200 697 1,561 2,458
1996 740 662 1,372 2,774
1997 246 802 2,338 3,386
1998 41 505 1,067 1,613
1999 32 527 1,766 2,325
2000 108 980 705 1,793
2001 95 759 1,712 2,566
2002 50 995 1,579 2,624
2003 85 1,395 1,237 2,717
2004 147 1,593 1,480 3,220
2005 472 1,513 1,977 3,962
2006 146 1,041 2,362 3,549
2007 173 918 2,038 3,129
2008 53 1,066 1,263 2,382
2009 107 749 1,083 1,939
2010 30 565 1,224 1,819
2011 107 745 1,029 1,881

Figure 1. Tobacco incidents in top-grossing US movies by year and movie rating, 1991–2011. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident of tobacco use is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Historical data are from our earlier report (3).

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Company2002200320042005200620072008200920102011
Comcast (Universal)10.012.134.826.225.84.825.03.51.96.5
Disney14.45.110.39.83.72.30.00.20.811.4
Time Warner14.416.218.825.712.47.15.16.50.37.6

Figure 2. Tobacco incidents per youth-rated top-grossing US movie among companies with published policies related to tobacco in youth-rated movies, 2002–2011. Time Warner adopted its policy in 2005, Comcast in 2007, and Disney in 2004. Youth-rated movies are those rated G, PG, or PG-13 by the Motion Picture Association of America. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Historical data are from our earlier report (3).

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Company2002200320042005200620072008200920102011
News Corp.10.417.83.811.55.48.63.68.45.613.7
Sony14.821.519.119.514.126.85.38.514.29.7
Viacom7.119.213.938.514.74.615.37.814.413.2
Independent17.218.817.013.56.525.517.128.38.91.4

Figure 3. Tobacco incidents per youth-rated top-grossing US movie among companies without published policies related to tobacco in youth-rated movies, 2002–2011. Youth-rated movies are those rated G, PG, or PG-13 by the Motion Picture Association of America (MPAA). Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Independent companies are those that are not members of the MPAA. Historical data are from our earlier report (3).

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