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ORIGINAL RESEARCH

Small Media and Client Reminders for Colorectal Cancer Screening: Current Use and Gap Areas in CDC’s Colorectal Cancer Control Program

Population Highest Priority, % Next Highest Priority, % Third Highest Priority, % Cumulative Percentage
Rural 29.1 13.6 19.4 62.1
Men 15.5 24.3 13.6 53.4
Hispanic/Latino 11.7 14.6 18.4 44.7
Women 6.8 15.5 17.5 39.8
African American 12.6 8.7 6.8 28.2
AI/AN 10.7 8.7 1.9 21.4
White 4.9 5.8 8.7 19.4
Urban 6.8 6.8 2.9 16.5
Other 1.9 1.9 5.8 9.7
Asian 0 0 4.9 4.9

 
Figure 1.
Priority Needs for Information Resources About Colorectal Cancer Screening, by Population

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Message Theme % Very Likely to Use % Likely to Use Cumulative %a
Family (n = 55) 58 36 95
Role model (n = 54) 31 54 85
Busy lives (n = 53) 30 53 83
50th birthday (n = 53) 19 60 79
Lighthearted (n = 53) 17 36 53
Faith (n = 53) 6 21 26
Embarrassment (n = 53) 4 21 25
Fear (n = 55) 5 16 22

 
Figure 2.
Likelihood of Using 8 Message Themes to Promote Colorectal Cancer Screening

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