Where can I find resources to develop a CSPAP plan?
CDC’s Comprehensive School Physical Activity Programs: A Guide for Schools provides all the resources you need to establish your CSPAP plan. Schools can also enroll in “Active Schools” to get additional support on establishing a CSPAP plan. When schools sign up to be a school champion, they have access to many support materials.
Are templates available to help me identify and plan activities?
Yes! Templates are located in Section Three of CDC’s Comprehensive School Physical Activity Programs: A Guide for Schools:
Table Three, Questions to Identify School Resources, helps you identify resources in place and types of resources you might need.
Table Four, Planning Chart for CSPAP Program, helps you identify specific activities you plan to offer, target grade levels, scheduled time, location, cost, sources of funding, and a timeline for implementing each activity.
Table Five, Template for CSPAP Budget, helps determine costs for instructors and equipment.
Table Six, Template for CSPAP Implementation Plan, outlines the plans for each goal and corresponding objectives.
Examples of completed templates can be found in Appendix C of the Comprehensive School Physical Activity Programs: A Guide for Schools.
What are the components of a marketing strategy?
A marketing strategy includes four primary components:
Component 1 – Product: The defined behavior you want the target audience to adopt.
Component 2 – Price: A value exchange. What does the target audience need to give up (cost)? What will be gained (benefit)?
Component 3 – Place: Where and when the “product” (behavior) will be available.
Component 4 – Promotion: How to get the message out about the “product.”