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Emerging Infectious Diseases Journal
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Volume 7: No. 2, March 2010

ORIGINAL RESEARCH
Cognitive Health Messages in Popular Women’s and Men’s Magazines, 2006-2007

Women's
Recommendation Percentage
Diet 30
Multiple behaviors 19
Vitamins 11
Mind exercises 11
Treatments 7
Men's
Diet 27
Multiple behaviors 19
Vitamins 15
Mind exercises 4
Treatments 4

Figure 1. Most frequent recommendations for maintaining cognitive health in top-circulating women’s and men’s magazines, 2006-2007. The figure presents the percentage of articles focused on these recommendations. Because less commonly occurring recommendations are not shown, percentages do not total 100.

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Women's
Characteristic Percentage
Memory 30
Alert/Sharp 22
Alzheimer's disease 19
Men's
Memory 15
Alert/Sharp 23
Alzheimer's disease 15

Figure 2. Most prevalent characteristics of cognitive health in top-circulating women’s and men’s magazines, 2006-2007. The figure presents the percentage of articles focused on these characteristics. Because less commonly occurring characteristics are not shown, percentages do not total 100.

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The findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.


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