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Business Responds to AIDS Program

On December 1, 1992, CDC will initiate a new, long-term, primary prevention program for human immunodeficiency virus (HIV) education. This program, "Business Responds to AIDS" (BRTA), will encourage business executives, managers, and labor leaders to undertake comprehensive workplace HIV education that includes developing written HIV policies; providing employee education; supporting education efforts for employees' families; developing manager, labor-leader, and supervisor training about companies' HIV policies and education programs; and providing corporate support and encouraging employees to provide volunteer support for community HIV-prevention activities. BRTA will help CDC in increasing public understanding of, involvement in, and support for HIV prevention.

An interactive satellite teleconference originating at CDC headquarters in Atlanta will introduce the BRTA program to the nation. Participants in the teleconference will include the American Red Cross, the U.S. Department of Health and Human Services, the New England Corporate Consortium on AIDS, and the business and labor communities from several sites throughout the United States.

To assist business and labor in initiating their own HIV-education programs, the CDC National AIDS Clearinghouse has established the BRTA Resource Service. The BRTA Resource Service has available the BRTA manager's kit, which includes materials for policy development, education program development, and additional resources. The manager's kit (cost: $25 per kit) can be obtained from the Business Responds to AIDS Resource Service, P.O. Box 6003, Rockville, MD 20849-6003.

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Morbidity and Mortality Weekly Report
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