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Tools and Data

The VERB Campaign was evaluated through a nationally representative survey of tweens and parents. The survey was conducted by telephone beginning in 2002 and then repeated on the same panel of tween/parent dyads annually through 2006 (Panel 1). A new panel was added in 2004 and interviews were concluded in 2006 (Panel 2). A third nationally representative sample was interviewed only in 2006 (Panel 3). Longitudinal data is available for Panels 1 and 2 and cross-sectional data is available for Panels 1, 2, and 3.

Below are the survey instruments, data files, codebooks for Panel 1 (2002-2004), and user's manual. The data files and the codebooks are given for both cross-sectional analysis (using cross-sectional weights) and for longitudinal analysis (using longitudinal weights). See the user's manual and FAQ's for more information.

Survey Instruments: Youth Media Campaign Longitudinal Survey

Data Files

The data files are presented in both SAS and text versions. Text versions allow for conversion to SPSS or other statistical packages. A file containing the variable formats (labels) is included. The format files are named "sas7bcat."

Longitudinal Data

Cross-sectional Stacked Files

Youth Media Campaign Longitudinal Survey


Both codebooks for the longitudinal data file for Panel 1 2002-2004 and for the cross-sectional data files for Panel 1 2004 are available to download below.

The cross-sectional codebooks for Panel 1 2002-2006, Panels 1-2 2004-2005, Panels 1-2-3 2006, and Panel 2 2004-2006 and the Longitudinal codebooks for Panel 1 2002-2004, Panel 1 2002-2006, and Panel 2 2004-2006 are available on a CD Rom. To obtain copies, please contact us.


SAS Version 8 Catalog File (SAS7BCAT) format requires the use of statistical analysis software developed by SAS Institute, Inc.

SAS Version 8 Datasets File (SAS7BDAT) format requires the use of statistical analysis software developed by SAS Institute, Inc.

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