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Resources for Professionals

Provider Resources for Vaccine Conversations with Parents

doctor talking with mother

Many parents have questions about their children’s vaccines, and answering their questions can help parents feel confident in choosing to immunize their child according to the CDC’s recommended immunization schedule. CDC, The American Academy of Pediatrics (AAP), and The American Academy of Family Physicians (AAFP) created Provider Resources for Vaccine Conversations with Parents to help healthcare professionals assess parents’ needs, identify the role they want to play in making decisions for their child’s health, and then communicate in ways that meet their needs.

These resources are intended to help health care professionals start or continue conversations with parents. They include proven communication strategies and tips for effectively addressing questions from parents, fact sheets on vaccine-preventable diseases and vaccine safety, as well as information for parents who choose not to vaccinate. There is also a video featuring a CDC pediatrician answering tough vaccine questions and much more.

These Provider Resources are based on formative research, informed by risk communication principles, and reviewed extensively by subject matter experts.


Getting Parents to Yes! Vaccine Conversations That Work for Providers & Parents
Recorded on August 25, 2017
Dr. Sharon Humiston of the Academic Pediatric Association hosts a talk show-style webinar with special guests, pediatrician Dr. Nathan Boonstra, and family physician Dr. Margot Savoy. The doctors share their best practices for effective vaccine recommendations and how to educate parents about infant and HPV vaccines. They also give tips for what to do when parents decline or delay and highlight some useful resources.

Matte Articles

Sample articles for professionals that are ready for you to customize and send directly to state and local media outlets, or use in newsletters, blogs, or other publications. See Drop-In Articles for Health and Child Care Professionals.

Growth Chart

Post this growth chart [6 MB, 2 pages] in exam rooms to help parents learn about recommended vaccines and developmental milestones by age.

Spanish version [6 MB, 2 pages]

Presentation: How Your Child Care Program Can Support Immunization

Health and safety practices, including immunization, are the foundation of quality child care settings.  Child care providers have an important role to play by verifying immunization records and educating parents about the benefits of immunization.

Use this slide deck [6 MB, 37 pages] to train child care providers in your state or community.  It is intended for use by health departments, coalitions, Child Care Resource & Referral agencies, and other organizations that work with child care programs.  You may customize it with your own slide template, logo and state-specific information.

Presentation: 10 Ways to Create a Culture of Immunization Within Our Pediatric Practice

All staff in pediatric practices, including non-clinical staff, play an important role in supporting parents in their vaccine decisions.  This slide deck [4.7 MB, 23 pages] presents concrete ways that your practice can create a culture of immunization during all steps of a well child visit, from check-in to check-out. It is intended for use by physicians or vaccine coordinators during staff meetings or lunch-and-learn presentations.  You may customize it with your own slide template, logo and practice-specific information.   

Please contact with any questions or feedback.

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