NIIW Media Tools

This year, we are celebrating 25 years of promoting the importance of on-time vaccinations through the National Infant Immunization Week (NIIW). To help inform a broad range of people about NIIW and your NIIW activities, reach out on multiple media channels:

• Use your website and digital media accounts. See Web and E-tools for resources you can customize and use.
• Include traditional media – newspapers, magazines, radio stations, and television stations. Below are materials that may help you in your outreach.

Media Toolkit

Materials to help you in your media outreach.

• Media Relations Toolkit [18 pages]

Sample Key Messages

Key messages help everybody in your organization speak with one voice about your NIIW programs.

• 2019 NIIW Sample Key Messages [3 pages]
• 2019 NIIW Sample Key Messages [3 pages]

Sample Proclamation

Customize this document and offer to your state/local official to make NIIW official!

2019 NIIW Sample Proclamation [4 pages]

Sample Drop-in Articles

Sample articles are available for you to customize and send directly to state and local media outlets or use in newsletters, blogs, or other publications.

• Drop-in articles for parents/public are available in English and Spanish.
• Drop-in articles for health and child care professionals can be inserted into English-language professional publications or websites.

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