Skip directly to search Skip directly to A to Z list Skip directly to navigation Skip directly to page options Skip directly to site content

NIIW Media Tools

Reaching out to multiple media channels can help inform a broad range of people about National Infant Immunization Week messages and your NIIW activities.

You can pitch and place print, radio, and television public service announcements (PSAs) with local media outlets.

Consider newer media, such as Internet sites, micro-blogs like Twitter, and social networks like Facebook. See Social Media under Web and E-tools.

Of course, include the more traditional media – newspapers, magazines, radio stations, and television stations. Below are materials that may help you in your outreach.


National Infant Immunization Week Song in Spanish
5:45 minutes
This ballad was developed by US-Mexico Border Health Commission to promote immunizations and celebrate NIIW. Listen to the song in Spanish or download lyrics in Spanish [1 page] or English [1 page].

Visit the Childhood Immunization Resources page to view educational videos and broadcast-quality radio and television PSAs.

Print Ads and Posters

Ads in various sizes, both color and black-and-white, as well as color posters, available in English and Spanish, can be used during NIIW and year-round.

Media Toolkit

Materials to help you in your media outreach.

PSA Pitching Guide


Historic background and current status of annual observance.

NIIW Overview

Sample Key Messages

Key messages help everybody in your organization speak with one voice about your NIIW programs.

Sample Proclamation

Customize this document and offer to your state/local official to make NIIW official!

2016 NIIW Sample Proclamation [2 pages]

Sample Drop-in Articles

Sample articles ready for you to customize, send directly to state and local media outlets, or use in newsletters or other publications. Most articles are for year-round use, and three are available in Spanish.

**Note - 508 compliant

Articles for Parent Audiences

Articles for Professional Audiences

 Top of Page