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NIIW Media Tools

Reaching out on multiple media channels can help inform a broad range of people about National Infant Immunization Week messages and your NIIW activities:

  • You can pitch and place print, radio, and television public service announcements (PSAs) with local media outlets.
  • Use newer media, such as Internet sites, micro-blogs like Twitter, and social networks like Facebook and Instagram. See Social Media under Web and E-tools.
  • include more traditional media – newspapers, magazines, radio stations, and television stations. Below are materials that may help you in your outreach.



National Infant Immunization Week Song in Spanish
5:45 minutes
This ballad was developed by US-Mexico Border Health Commission to promote immunizations and celebrate NIIW. Listen to the song in Spanish or download lyrics in Spanish [1 page] or English [1 page].

Visit the Childhood Immunization Resources page to view educational videos and broadcast-quality radio and television PSAs.


Print Ads and Posters

Ads in various sizes, both color and black-and-white, as well as color posters, available in English and Spanish, can be used during NIIW and year-round.


Media Toolkit

Materials to help you in your media outreach.



Historic background and current status of annual observance.

NIIW Overview


Sample Key Messages

Key messages help everybody in your organization speak with one voice about your NIIW programs.


Sample Proclamation

Customize this document and offer to your state/local official to make NIIW official!

2018 NIIW Sample Proclamation [2 pages]


Sample Drop-in Articles

Sample articles are available for you to customize and send directly to state and local media outlets or use in newsletters, blogs, or other publications.

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