Cumulative Tips ® Publications

Confirming the Impact of the Tips From Former Smokers® Campaign: Results from the Behavioral Risk Factor Surveillance System
Publication Date: October 10, 2019
Kevin C. Davis, MA; Rebecca Murphy-Hoefer, PhD, MPH; Burton Levine, MS; Brian A. King, PhD, MPH; Sean Hu, MD, DrPH; Robert Rodes, MS, MBA
Preventing Chronic Disease
CDC: Confirming the Impact of the Tips From Former Smokers® Campaign: Results from the Behavioral Risk Factor Surveillance System

Summary:

  • This study validates findings from previous research by demonstrating a dose–response relationship between Tips From Former Smokers® campaign (Tips®) exposure and attempts to quit smoking among US adult participants in the Behavioral Risk Factor Surveillance System (BRFSS), a nationally representative surveillance system and largest continuously conducted health survey system in the world.
  • Several studies have used multiple methods to demonstrate the campaign’s impact on cessation behavior; while these studies relied on probability-based web samples, this is the first study to use a national surveillance system, BRFSS. BRFSS is not web-based and uses landlines and mobile phones to conduct the cross-sectional surveys among US adults.
  • This study affirms that the more exposure to Tips that people who smoke receive, the more likely they are to make an attempt to quit smoking cigarettes.
  • Tips was associated with increased quit attempts among smokers, which validates prior evaluation research on the impact of Tips.
  • These findings support year-round implementation of the Tips campaign to maintain motivation to quit smoking and increase the likelihood of quitting smoking for good.

 

Impact of U.S. Antismoking TV Ads on Spanish-Language Quitline Calls.
Publication Date: September 18, 2018
Lei Zhang, PhD; Steve Babb, MPH; Michelle Johns, MA, MPH; Nathan H. Mann, BA; Jesse Thompson, BA; Asma Shaikh, MPH; Rene Lavinghouze, MA; Robert Rodes, MS; Ann Malarcher, PhD
American Journal of Preventive Medicine
Impact of U.S. Antismoking TV Ads on Spanish-Language Quitline Callsexternal icon

Summary:

  • To our knowledge, this is the first study to assess the impact of a national Spanish-language antismoking media campaign on quitline calls among Spanish-speaking smokers, as well as assess the impact of different antismoking messages among this population.
  • Spanish-language Tips® TV ads highlighting the health consequences of smoking and of secondhand smoke promoted 1-855-DÉJELO-YA, a national portal which routes Spanish-speaking callers to Spanish-language services available from their state quitlines. These ads aired nationally in 2013 and 2014.
  • Call volume to 1-855-DÉJELO-YA more than doubled during the promotion, suggesting that Spanish-language antismoking media campaigns may be effective in motivating Spanish-speaking smokers to seek help with quitting from a Spanish-language quitline.
  • The ads highlighting the health consequences of smoking had a higher impact on call volume, suggesting that this messaging strategy may be effective across population groups.
  • Promoting 1-855-DÉJELO-YA in antismoking Spanish-language ads can increase call volume to this resource and help to increase Spanish speakers’ access to evidence-based cessation services.

 

Impact of the Tips From Former Smokers® Campaign on Population-Level Smoking Cessation, 2012–2015.
Publication Date: May 31, 2018
Murphy-Hoefer R, Davis KC, Beistle D, King BA, Duke J, Rodes R, et al.
Preventing Chronic Disease
CDC: Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015external icon

Summary:

  • During 2012–2015, the CDC’s Tips® campaign was associated with over half a million sustained quits among U.S. adult smokers, and over 9 million quit attempts.
  • These findings indicate that the Tips® campaign’s comprehensive approach to combining evidence-based messages with the promotion of cessation resources, such as 1-800-QUIT-NOW quitline and other resources on the campaign’s website, has been successful in achieving substantial long-term cigarette cessation at the population level over multiple years.

 

Association Between Media Doses of the Tips From Former Smokers Campaign ® and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012 –2015.
Publication Date: May 12, 2017
Kevin Davis, MA; Deesha Patel, MPH; Paul Shafer, MA; Jennifer Duke, PhD; Rebecca Glover-Kudon, PhD; William Ridgeway, MA; Shanna Cox, MSPH
Health Education & Behavior
Sage Journals: Association Between Media Doses of the Tips From Former Smokers Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015external icon

Summary:

  • This is the first evidence of the long-term impact and dose-response relationship for a nationwide federally-funded smoking cessation campaign in the United States.
  • An assessment of the varied doses of the Tips campaign found that an increase of 1,000 quarterly gross rating points was associated with 14% increased odds of a quit attempt and 12% increased odds of intending to quit in next 30 days.
  • Campaign effects did not differ by subgroups of race/ethnicity, education, or mental health, suggesting the campaign serves multiple groups equally well.
  • In addition, the messaging and effects of the campaign are durable; that is, the Tips campaign continues to have a substantial impact on cessation behaviors among U.S. adult smokers over time.
  • Messages about the negative health consequences of smoking are effective when delivered at media doses consistent with CDC Best Practices, which is an important guideline for campaign implementation.
  • Because a large population of adult smokers in the United States still smoke—approximately 40 million as of 2014—these results reinforce the public health importance of mass media campaigns to encourage smokers to quit for good.