2014 Tips® Publications
Perceived Effectiveness of Antismoking Ads and Association with Quit Attempts Among Smokers: Evidence from the Tips From Former Smokers® Campaign.
Publication Date: July 19, 2016
Davis, KC, Duke, J, Shafer, P, Patel, D, Rodes, R, Beistle, D
Health Communication Journal
- Findings provide strong evidence that racial/ethnic minority subpopulations, including non-Hispanic blacks and Hispanics, scored ads higher in perceived effectiveness (PE) regardless of race/ethnicity of the ad participant.
- Message characteristics (e.g., graphic visuals and emotional content) may play a more important role than race/ethnicity of ad participants.
Evaluation of the National Tips From Former Smokers Campaign: The 2014 Longitudinal Cohort.
Publication Date: March 24, 2016
Linda J. Neff, PhD, Deesha Patel, MPH, Kevin Davis, MA, William Ridgeway, MA, Paul Shafer, MA, Shanna Cox, MSPH.
Centers for Disease Control and Prevention
Prev Chronic Dis 2016;13:150556.
- After the launch of the nine-week-long 2014 Tips From Former Smokers (Tips) campaign, 1.83 million smokers attempted to quit smoking and an estimated 104,000 Americans quit smoking for good.
- The quit attempt rate among smokers increased by 17% and an additional 1.73 million intended to quit within 6 months.
- The Tips campaign continues to have a significant impact on cessation-related behaviors, providing further justification for the continued use of tobacco education campaigns to accelerate progress toward the goal of reducing adult smoking in the United States.