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Stakeholder Education

From 2010 to 2015, CDC, the federal Office of Adolescent Health (OAH), and the Office of Population Affairs collaborated to demonstrate the effectiveness of innovative, multicomponent, communitywide initiatives in reducing rates of teen pregnancy and births in communities with the highest rates, with a focus on reaching African American and Latino or Hispanic young people aged 15 to 19 years.

Stakeholder education was a key component of the 2010 to 2015 communitywide initiatives.  This activity entailed educating civic leaders, parents, and other community members about evidence-based strategies to reduce teen pregnancy and improve adolescent reproductive health. Educating the community on the needs and available resources in the community was also a central part of this work.

The awardees, nine state-and community-based organizations and five national organizations, along with CDC and OAH, collaboratively developed valuable program tools and resources which may be useful for other teen pregnancy prevention initiatives:

Publications

  • Stakeholder Education for Community-Wide Health Initiatives: A Focus on Teen Pregnancy Prevention
    Finley C, Suellentrop K, Griesse R, House LD, Brittain A.Health Promot Pract. 2018 Jan;19(1):38-50. doi: 10.1177/1524839917734521. Epub 2017 Oct 13.

    Teen pregnancies and births continue to decline due in part to implementation of evidence-based interventions and clinical strategies. While local stakeholder education is also thought to be critical to this success, little is known about what types of strategies work best to engage stakeholders. With the goal of identifying and describing evidence-based or best practice strategies for stakeholder education in community-based public health initiatives, we conducted a systematic literature review of strategies used for effective stakeholder education. Over 400 articles were initially retrieved; 59 articles met inclusion criteria. Strategies were grouped into four steps that communities can use to support stakeholder education efforts: identify stakeholder needs and resources, develop a plan, develop tailored and compelling messaging, and use implementation strategies. These strategies lay a framework for high-quality stakeholder education. In future research, it is important to prioritize evaluating specific activities taken to raise awareness, educate, and engage a community in community-wide public health efforts.

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