Strategies (Process Measures)
Reducing Commercial Tobacco Use Indicators
- Strategies (Process Measures)
- Short term Outcome Indicators
- Intermediate Outcome Indicators
- Long-Term Indicators
Potential Measures
Source and Frequency
Potential Measures
Communication – Frequency and alignment of communication between state public health and Medicaid agencies, including regular meetings around joint goals.
Coordination – Coordination between agencies around activities for promotion, programming, data collection and use, etc.
Staff – Dedicated staff members (such as:, liaison between agencies).
Data sharing – Data sharing agreements.
Understanding – Understanding of partner agency’s operations and processes.
Source and Frequency
State agency reporting
Based on state activities
Potential Measures
Source and Frequency
Potential Measures
Promotions – Number of promotions.
Speaking Opportunities – Number of Monthly Speaking Opportunities.
Paid and Earned Media; can include Social Media –
- Number and Reach of Paid and Earned Media Efforts.
- Number and reach of paid and earned media efforts targeting populations or areas with high prevalence of smoking, secondhand smoke exposure, and chronic disease.
- Types of Social Media Activities and reach of Social Media Activities.
- Types of social medial activities used to complement traditional paid and earned media efforts (such as: social media, positing content) and the reach of social media activities by social media site used (such as: Facebook, Twitter, YouTube).
Source and Frequency
State agency reporting
Monthly or Quarterly