Rosa Herrera, BS
Associate Director for Communication
Rosa Herrera, BS, has 20 years of communications experience at CDC and in the private sector. She brings expertise in leading communications strategy, translating complex science into plain language, creating and launching national public health education campaigns, establishing internal and external partnerships, and improving processes.
Most recently, Rosa served as the acting Associate Director for Communications Science in CDC’s Division of Healthcare Quality Promotion. During this time, the DHQP team developed and released two award-winning multimedia campaigns, fostered partnerships with numerous consumer and professional organizations, collaborated closely with colleagues in policy and other areas, and streamlined processes to ensure maximized operations. Rosa joined CDC in 2007 as a CDC Foundation Fellow managing the National MRSA Education Initiative in collaboration with DHQP. She then officially joined DHQP, where she helped build a comprehensive communications organization covering high visibility topics requiring intra and cross-agency collaboration. In 2014, Rosa was awarded CDC Employee of the Month and was part of the team earning CDC’s 2014 Honor Award for Excellence in Communications for producing CDC’s landmark report, Antibiotic Resistance Threats in the United States, 2013. She has led and provided counsel on seven Vital Signs issues, developed communications strategy for numerous reports and efforts highlighting patient safety data, and orchestrated communications for several health care outbreak responses.
Prior to her tenure at CDC, Rosa worked for global and regional public relations agencies representing clients in the public health, medical, biotechnology, and consumer product sectors. Clients included CDC, the Office of National Drug Control Policy, Ford Motor Company, Wendy’s, Sprint, and many other household brand names.