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Implementing a Blitz

Effective message delivery depends on creating a good strategic dissemination plan. Good strategy includes use of multiple communication channels, consistent message delivery, and message repetition.

CHANNELS. Depending on the audience, there may be many message channels available to you including staff meetings, organizational intranet, facility displays, and internal mailings. The more channels you use, the more likely you are to reach your audience. Each channel has its own strengths and weaknesses as well as audiences. Identify your audiences and then determine which channels are most appropriate for communicating the message of your blitz and addressing the preferences of your target audience.

Sample Blitz Outline [DOC - 49 KB] – This document provides a sample 4-week safety blitz illustrating a typical schedule for preparing for the blitz, creating weekly messages, implementing weekly activities that reinforce the messages, and evaluating the campaign.
Sample Blitz Outline in PDF format [PDF - 83 KB]

MATERIALS & TEMPLATES. Different materials in different sizes can also help attract attention in different channels. In development of the STOP STICKS campaign, NIOSH partners successfully used newsletters, posters, paycheck stuffers, presentations, displays, and promotional items to deliver the blitz messages. Template links below are provided to assist you in easily creating materials that are professional and attract the attention you need.

  Posters Articles Staff Meetings Skills Fair Testimonials Nurse Video Promotional Items Letter from Leadership
Week 1 X X X     X X X
Week 2 X       X   X  
Week 3 X X X X     X  
Week 4 X   X   X     X
  • Page last reviewed: June 26, 2013
  • Page last updated: June 24, 2011
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