Hearing loss from noise is a serious public health problem: More than 26 million U.S. adults have noise-induced hearing loss from work or recreational activities, and research shows evidence of early noise-induced hearing losses among teens. And yet-noise-induced hearing loss is nearly always preventable. Protecting people from noise-induced hearing loss is one of the most important things ASHA members can do. We should not leave hearing loss prevention up to the relatively small group of audiologists who specialize in this area. We need everyone's help! ASHA and other professional organizations list hearing loss prevention among an audiologist's primary responsibilities. Audiologists are uniquely qualified to raise awareness about hearing risks, organize public health campaigns, promote healthy hearing behaviors, implement intervention programs and monitor progress in prevention. We can help shape people's knowledge, attitudes, beliefs and behaviors related to safe hearing practices.