Using protection motivation theory and formative research to guide an injury prevention intervention: increasing adherence to the North American Guidelines for Children's Agricultural Tasks.
Ashida-S; Heaney-CA; Kmet-JM; Wilkins-JR III
Health Promot Pract 2011 May; 12(3):396-405
The North American Guidelines for Children's Agricultural Tasks (NAGCAT) were developed to reduce childhood agricultural injuries by assisting adults in assigning appropriate chores and providing needed supervision and training. To develop an effective intervention to increase adherence to NAGCAT among farm parents, formative research (focus groups and pilot-testing) was conducted. Protection motivation theory (PMT) was used to guide this research and inform intervention development. Focus group results suggested how PMT constructs might be addressed to increase adherence. A home visit intervention, using a standardized presentation in POWERPoint(TM), was developed to (a) introduce NAGCAT, (b) increase motivation to use NAGCAT and enhance safe work behaviors, and (c) ultimately reduce agricultural work-related injuries among youth. Process evaluation data suggests that the intervention was well received by farm parents. Conducting theory-guided formative research identified motivational barriers and strategies for overcoming these barriers that might not have been otherwise apparent.
Agriculture; Agricultural-workers; Agricultural-processes; Agricultural-machinery; Children; Task-performance; Work-environment; Work-performance; Work-practices; Safety-climate; Safety-education; Safety-practices; Safety-programs; Safety-research; Teaching; Training; Injuries; Injury-prevention; Traumatic-injuries; Families; Farmers; Behavior; Group-behavior; Group-dynamics; Worker-motivation; Health-protection; Health-standards; Qualitative-analysis; Quality-standards; Men; Women;
Author Keywords: youth agricultural safety; formative research; NAGCAT; community-based intervention; protection motivation theory
Sato Ashida, PhD, University of Memphis, School of Public Health Division of Social and Behavioral Sciences, 224 Browning Hall, 3820 Desoto Avenue, Memphis, TN 38152, USA
Health Promotion Practice
Ohio State University