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Improving farmers' self-protective behavior with a narrative-based tractor safety community education program.

Cole-H; Piercy-L; Struttmann-T; Westneat-S
ICOH 2002 Oct; :234-235
Farm injury surveillance data were used to develop a community education program to promote farmers' adoption of tractor rollover protective structures (ROPS) in two intervention rural Kentucky counties. The community-trials design included the two intervention and two control counties. Local groups in the intervention counties assisted in developing and then disseminated the program materials consisting of hands-on demonstrations, displays, mailing stuffers, radio public service announcements, and newspaper articles. Hundreds of personal stories about the risks and injury consequences of tractor overturns and the protection provided by ROPS and seat belts comprised the program. The intervention activities and materials were designed according to principles of narrative psychology, socioculturalism, participatory learning" persuasive mass communication, dual coding theory, and interactive learning. Repeated measures analysis of variance of a pre- and post-intervention survey data collected from a random sample of 1,227 farmers found a significant difference (p = .001) in the expected direction for the intervention counties compared to the control counties with respect to (1) positive attitudes about ROPS, (2) contemplating putting ROPS on unguarded tractors, and (3) efforts to do so. A significant difference (p = .05) also was found in the expected direction for farmers' actual acquisition of ROPS equipped tractors for the intervention counties compared to one control county (See Table 1). In the other control county an equipment dealer implemented his own ROPS retrofit campaign after a friend was killed in a tractor overturn. Records for the three-year project period revealed 50 SAF- T -CAB ROPS sales to dealers in the treatment counties and 8 to dealers in the control counties. (SAF-T -CAB manufactures ROPS for nearly all tractors except for John Deere and Kubota.) The results are discussed in terms of the translation of injury surveillance data into narratives that promote replacement of risky attitudes and behavior with self protective behaviors.
Farmers; Agricultural-industry; Agricultural-workers; Safety-measures; Injuries; Safety-programs; Risk-factors; Tractors; Education
Publication Date
Document Type
Abstract; Conference/Symposia Proceedings
Funding Amount
Funding Type
Cooperative Agreement
Fiscal Year
Identifying No.
Priority Area
Research Tools and Approaches: Intervention Effectiveness Research
Source Name
Best Practices in Occupational Safety and Health, Education, Training, and Communication: Ideas That Sizzle, 6th International Conference, Scientific Committee on Education and Training in Occupational Health, ICOH, In Cooperation with The International Communication Network, ICOH, Baltimore, Maryland, USA, October 28-30, 2002
Performing Organization
Department of Preventive Mecicine, School of Public Health, College of Medicine, University of Kentucky, Lexington, Kentucky
Page last reviewed: April 12, 2019
Content source: National Institute for Occupational Safety and Health Education and Information Division