The book was an outcome of the 1996 National Action Plan developed by the National Committee for Childhood Agricultural Injury Prevention. It was designed to incorporate private sector involvement in childhood agricultural injury prevention strategies and to document prior and ongoing private sector childhood agricultural injury prevention efforts. Workshop participants identified corporate image, name recognition, media attention, and increased leverage in future litigation as important justifications for involvement in injury prevention programs. Reasons for supporting specific activities included consistence with corporate mission, enhanced public relations, and the potential for successful outcomes. Budget restraints and a perceived lack of benefits to the organization were identified as primary reasons why requests for support were rejected. Internal barriers for organization support of injury prevention programs were budget limitations, the potential for creating a liability risk, and the lack of support from management.