Drawing on experience: Mexican-origin workers' evaluation of farm safety illustrations.
Grieshop JI; Stiles MC; Domingo IV
J Agric Saf Health 1995 May; 1(2):117-133
A study was conducted on culturally related differences in the interpretation of illustrations contained in farm safety education materials. The understandability, acceptability, and preference of Spanish speaking farm workers in California native to Guanajuato, Michoacan, or Oaxaca, Mexico for illustrations from English and Spanish farm safety education materials were evaluated. Subjects with previous farm safety training had significantly higher scores on overall understandability compared with those without training as did those who were more frequent television watchers. The highest understandability scores were obtained from those who spoke Spanish, Mixtec, and English. Overall, those from Guanajuato or Michoacan demonstrated higher scores of understandability compared with those from Oaxaca. Open ended responses about the acceptability of the illustrations suggested that physical features, manner of dressing, and familiarity with the activity pictured affected determinations of acceptability. Differences between residents of Guanajuato or Michoacan and Oaxaca were seen for preferences of illustrations presenting death and no entry during specific time periods. The authors conclude that cultural factors should be taken into account when creating visual messages for worker hazard communications.
NIOSH-Cooperative-Agreement; Sociological-factors; Occupational-sociology; Safety-education; Agricultural-workers; Audio-visual-communication;
Author Keywords: Safety farmworkers; Illustrations; Education; Hazard communication; Cross culture
Journal of Agricultural Safety and Health
University of California - Davis