Workshop: Marketing Strategy for Clinic Services.
NIOSH 1977 Aug:105-108
Marketing strategy for clinic occupational health services is considered. Four major areas are considered in this paper. First, the area of advertisement of health care. The need is stressed for the health care industry itself to begin direct advertising of its aims and services. Secondly, the fact that the integrity of the health care industry as viewed by the consumer as extremely low is discussed. Thirdly, the possibility of competition in the health care industry is addressed. Fourthly, the organization of the major institutions in the health care system to deliver occupational medicine, especially to small businesses is considered. (Contract No 210-77-0135)
NIOSH-Contract; Contract-210-77-0135; Worker-health; Industrial-medicine; Medical-personnel; Health-care-personnel; Health-science-personnel; Health-care-facilities;
Development of Clinic-Based Occupational Safety and Health Programs For Small Businesses, Division of Technical Services, NIOSH, Cincinnati, Ohio