Viral Hepatitis Site Metrics

https://www.cdc.gov/hepatitis/
Range: Jan 2010 – Dec 2010
Source: Omniture SiteCatalyst

Overview

  • 2,779,532 page views to the site
  • Visitors spent an average of  4.7 minutes on the site
  • 64% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 36%  was from within CDC.gov
Most Popular Pages
2010 Viral Hepatitis Most Popular Pages by Page Views
Rank Page Title Page Views
1 CDC DVH – Division of Viral Hepatitis Home Page 781,565
2 CDC DVH – Hepatitis C Information For the Health Professional 205,075
3 CDC DVH – Hepatitis B Information For the Health Professional 187,221
4 CDC DVH – Hepatitis A Information For the Health Professional 128,274
5 CDC DVH – HBV FAQs for Health Professionals 107,225
6 CDC DVH – HCV FAQs for Health Professionals 83,470
7 CDC DVH – Hepatitis B Information For the Public 68,927
8 CDC DVH – Hepatitis C Information For the Public 68,547
9 CDC DVH – Hepatitis B FAQs for the Public 67,470
10 CDC DVH – Hepatitis C FAQs for the Public 65,217

Top Downloads
2010 Viral Hepatitis Top Downloads by Page Views
Download Title Page Views
The ABCs of Hepatitis 18,317
The ABC’s of Hepatitis (grayscale version) 13,275
Hepatitis C Virus (HCV) Infection Testing for Diagnosis 11,974
Reference for Interpretation of Hepatitis C Virus (HCV) Test Results 8,876
Interpretation of Hepatitis B Serologic Test Results 8,677
Hepatitis C General Information 6,601
Hepatitis B General Information (grayscale version) 6,244
Reported Cases of Acute Viral Hepatitis, by Type and Year, United States, 1966-2003 5,328
Disease Burden from Viral Hepatitis A, B, and C in the United States 5,293
Hepatitis B General Information 5,117

Viral Hepatitis Respondent Profile

Range: Jan 2010 – Dec 2010, N=495
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 82
(CDC.gov site Customer Satisfaction Score was 80)

Respondent Profile Summary
Viral Hepatitis User Roles Pie Graph

Age:

  • 50-64 (43%)
  • 35-49 (27%)
  • 20-34 (23%)

Gender:

  • Male (30%)
  • Female (70%)

Education:

  • College degree (39%)
  • Advanced degree (39%)
  • Some college (15%)

Frequency of visits :

  • Couple of times a year (29%)
  • Monthly (22%)
  • Weekly (20%)
  • First time (19%)

Reason for visit:

  • Health information for work (48%)
  • Other – generally school related (15%)
  • Health information for myself (14%)
  • Health information for someone else (loved one, friend, family) (12%)
  • Health information for patient or client (12%)

Type of information they were looking for:

  • Diseases and conditions (33%)
  • Data and statistics (13%)
  • Professional training/education materials (11%)

How they found site:

  • Search engine (47%)
  • Other – CDC awareness (16%)
  • Bookmark (12%)
  • Referral links from other sites (11%)

Activities after using site:

  • Additional research online (42%)
  • Print and share (41%)
  • Talk to friend or family about topic (30%)
  • Bookmark (27%)

Behavioral changes based on experience with site:

  • “Likely” or “Very Likely” to do something different to improve their health based on their experience with the site (67%)

Most common changes:

  • Be more aware, cautious (34%)
  • Change diet, eating or exercise (19%)
  • Get vaccinated/take medications (16%)

Social media activities in last 3 months:

  • Receive text messages via mobile phone (47%)
  • Send text messages via mobile phone (46%)
  • Watch videos on a website (44%)
  • Participate in online social network (41%)
  • Sign up to receive emails from a website (34%)
  • Browse through photo galleries (30%)

Viewed CDC website on mobile phone:

  • Yes (7%)
  • No (93%)

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