Tuberculosis Site Metrics

https://www.cdc.gov/tb/
Range: Jan 2010 – Dec 2010
Source: Omniture SiteCatalyst

Overview

  • 5,355,932 page views to the site
  • Visitors spent an average of  5.7 minutes on the site
  • 67% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 33%  was from within CDC.gov
Most Popular Pages
TB 2010 Most Popular Pages
Rank Page Title Page Views
1 CDC – Tuberculosis (TB) 683,872
2 CDC | TB | Basic TB Facts 270,610
3 CDC | TB | Testing & Diagnosis 200,797
4 CDC | TB | Treatment 129,275
5 CDC | TB | Fact Sheets – Tuberculin Skin Testing for TB 111,932
6 CDC | TB | TB Guidelines – Infection Control & Prevention 92,445
7 CDC | TB | TB Guidelines by Topic 73,606
8 CDC | TB | Infection Control and Prevention 72,253
9 CDC | TB | Data and Statistics 67,116
10 CDC | TB | Fact Sheets – BCG Vaccine 66,782

Top Downloads
TB 2010 Top Downloads by page views
Download Title Page Views
What You Need to Know About the TB Skin Test 7,356
Tuberculin Skin Testing 7,273
Get the Facts About TB Disease 7,170
Reported Tuberculosis in the United States, 2008 6,432
Tuberculosis: General Information 5,756
What You Need to Know About TB Infection 4,992
Self-Study Modules on Tuberculosis, 1-5 4,666
Appendix B. Tuberculosis (TB) Risk Assessment Worksheet 4,442
Mantoux Tuberculin Skin Test 4,383
Morbidity Trend Tables United States 4,349

Tuberculosis Respondent Profile

Range: Jan 2010 – Dec 2010, N=1,091
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 81
(CDC.gov site Customer Satisfaction Score was 80)

Respondent Profile Summary
Tuberculosis User Roles Pie Graph

Age:

  • 50-64 (43%)
  • 35-49 (33%)
  • 20-34 (18%)

Gender:

  • Male (22%)
  • Female (76%)

Education:

  • College degree (42%)
  • Advanced degree (41%)

Frequency of visits :

  • Weekly (30%)
  • Monthly (28%)
  • Couple of times a year (22%)
  • First time (13%)

Reason for visit:

  • Health information for work (63%)
  • Other – generally school related (15%)
  • Health information for patient or client (12%)

Type of information they were looking for:

  • Diseases and conditions (24%)
  • Professional training/education materials (17%)
  • Disease prevention (13%)
  • Data and statistics (10%)
  • Other – guidelines, information “2 test” protocols (7%)
  • Training (6%)
  • Workplace safety and health (5%)

How they found site:

  • Search engine (39%)
  • Other – CDC awareness, work resource (17%)
  • Referral links from other sites (15%)
  • Bookmark (14%)

Activities after using site:

  • Print and share (50%)
  • Additional research online (39%)
  • Bookmark (31%)

Behavioral changes based on experience with site:

  • “Likely” or “Very Likely” to do something different to improve their health based on their experience with the site (61%)

Most common changes:

  • Be more aware, cautious (41%)
  • Change diet, eating or exercise (18%)
  • Other – generally non-patient responses (educate others) (10%)
  • Get vaccinated/take medications (10%)
  • Be calmer/more hopeful (8%)

Social media activities in last 3 months:

  • Receive text messages via mobile phone (47%)
  • Send text messages via mobile phone (47%)
  • Watch videos on a website (44%)
  • Sign up to receive emails from a website (38%)
  • Participate in online social network (36%)

Viewed CDC website on mobile phone:

  • Yes (8%)
  • No (92%)

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