Sexually Transmitted Diseases (STD) Site Metrics

https://www.cdc.gov/std/
Range: Jan 2010 – Dec 2010
Source: Omniture SiteCatalyst

Overview

  • 35,558,826 page views to the site
  • Visitors spent an average of  5.9 minutes on the site
  • 91% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 9%  was from within CDC.gov
Most Popular Pages
2010 STD Most Popular Pages by Page Views
Rank Page Title Page Views
1 STD Facts – Genital Herpes 2,880,854
2 STD Facts – Human papillomavirus (HPV) 2,402,364
3 Sexually Transmitted Diseases – Information from CDC 2,349,170
4 STD Facts – Chlamydia 2,302,923
5 STD Facts – Gonorrhea 1,353,032
6 Genital Herpes – STD information from CDC 1,269,206
7 Enfermedades de Transmisión Sexual 1,173,808
8 STD Facts – Syphilis 1,083,104
9 Chlamydia – STD information from CDC 1,005,238
10 STD Facts – Trichomoniasis 761,879

Top Downloads
2010 STD Top Downloads by Page Views
Download Title Page Views
What Women with a Positive HPV Test Result Should Know 36,074
MMWR Report: Sexually Transmitted Diseases Treatment Guidelines, 2006 33,975
MMWR Report: Sexually Transmitted Diseases Treatment Guidelines, 2010 15,400
What Patients Should Know When They Are Diagnosed with Genital Warts 14,917
Gonorrhea Fact Sheet 13,118
Sexually Transmitted Disease Surveillance 2008 11,439
Herpes Fact Sheet (high resolution) 10,490
Herpes Fact Sheet (low resolution) 10,484
What Women Should Know Before They Get a Pap and HPV Test 10,350
Chlamydia Fact Sheet 9,915

Sexually Transmitted Diseases Respondent Profile*

*Note: The date range for this data set is from September 22, 2010 to December 31, 2010.
Range: Sept. 22, 2010 – Dec. 31, 2010, N=1,790
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 83
(CDC.gov site Customer Satisfaction Score was 80)

Respondent Profile Summary
STD User Roles Pie Graph

Age:

  • 20-34 (33%)
  • 35-49 (28%)
  • 50-64 (23%)

Gender:

  • Female (67%)
  • Male (31%)

Education:

  • Advanced degree (31%)
  • College degree (31%)
  • Some college (21%)

Frequency of visits:

  • First time (38%)
  • Couple of times a year (21%)
  • Monthly (18%)
  • Weekly (16%)

Reason for visit:

  • Health information for work (33%)
  • Health information for myself (28%)
  • Other – generally school related (19%)
  • Health information for patient or client (10%)

Type of information they were looking for:

  • Sexually transmitted diseases (51%)
  • Diseases and conditions (14%)
  • Data and statistics (13%)
  • Disease prevention (8%)

How they found site:

  • Search engine (57%)
  • Other – CDC awareness (13%)
  • Referral links from other sites (11%)

Activities after using site:

  • Talk to friend or family about topic (39%)
  • Additional research online (37%)
  • Print and share (36%)

Behavioral changes based on experience with site:

  • “Likely” or “Very Likely” to do something different to improve their health based on their experience with the site (71%)

Most common changes:

  • Be more aware, cautious (30%)
  • Reduce risky sexual behavior (26%)
  • Get tested (13%)
  • Change diet, eating or exercise (13%)

Social media activities in last 3 months:

  • Receive text messages via mobile phone (53%)
  • Send text messages via mobile phone (53%)
  • Watch videos on a websites (46%)
  • Participate in online social network (46%)
  • Use personalized web pages (34%)
  • Browse websites using mobile device (33%)
  • Browse through photo galleries (33%)

Viewed CDC website on mobile phone:

  • Yes (7%)
  • No (93%)

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