HIV/AIDS Site Metrics

https://www.cdc.gov/hiv/
Range: Jan 2010 – Dec 2010
Source: Omniture SiteCatalyst

Overview

  • 8,491,866 page views to the site
  • Visitors spent an average of 5.1 minutes on the site
  • 76% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 24% was from within CDC.gov
Most Popular Pages
2010 HIV/AIDS Most Popular Pages by Page Views
Rank Page Title Page Views
1 CDC HIV/AIDS 857,291
2 CDC – Divisions of HIV/AIDS Prevention 579,640
3 Factsheets | CDC HIV/AIDS 433,934
4 Basic Statistics | Statistics and Surveillance | Topics | CDC HIV/AIDS 416,411
5 HIV Transmission | Questions and Answers | CDC HIV/AIDS 283,049
6 Basic Information about HIV and AIDS | Topics | CDC HIV/AIDS 243,925
7 Questions and Answers | CDC HIV/AIDS 170,683
8 HIV/AIDS Statistics and Surveillance | Topics | CDC HIV/AIDS 165,702
9 HIV and Its Transmission | Factsheets | CDC HIV/AIDS 112,545
10 HIV/AIDS Basics | Questions and Answers | CDC HIV/AIDS 101,236

Top Downloads
2010 HIV/AIDS Top Downloads by Page Views
Download Title Page Views
HIV in the United States 12,839
A Rapid Review of Rapid HIV Antibody Tests 10,034
HIV/AIDS Surveillance Report 6,550
HIV/AIDS among African Americans 5,120
A Review of the CDC’s Response to the HIV/AIDS Crisis Among Blacks in the United States, 1981–2009 4,956
HIV/AIDS among Youth 4,914
HIV/AIDS among African Americans 4,787
Epidemiology of HIV Infection 3,763
HIV and AIDS: Are You at Risk? 3,694
HIV Transmission Rates in the United States 3,410

HIV/AIDS Respondent Profile

Range: Jan 2010 – Dec 2010, N=1,144
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction

Customer Satisfaction Score was 78
(CDC.gov site Customer Satisfaction Score was 80)

Respondent Profile Summary
HIV/AIDS User Roles Pie Graph

Age:

  • 35-49 (32%)
  • 50-64 (30%)
  • 20-34 (30%)

Gender:

  • Male (29%)
  • Female (68%)

Education:

  • Advanced degree (44%)
  • College degree (36%)
  • Some college (14%)

Frequency of visits:

  • Monthly (29%)
  • Couple of times a year (24%)
  • Weekly (23%)
  • First time (16%)

Reason for visit:

  • Health information for work (54%)
  • Other – generally school related (27%)

Type of information they were looking for:

  • Data and statistics (38%)
  • Sexually transmitted diseases (14%)
  • Diseases and conditions (9%)
  • Disease prevention (9%)
  • Professional training/education materials (7%)
  • Other – generally HIV/AIDS info (7%)

How they found site:

  • Search engine (46%)
  • Other – CDC awareness, school (16%)
  • Word of mouth (11%)
  • Bookmark (11%)

Activities after using site:

  • Additional research online (49%)
  • Print and share (42%)
  • Talk to friend or family about topic (31%)

Behavioral changes based on experience with site:

  • “Likely” or “Very Likely” to do something different to improve their health based on their experience with the site (58%)

Most common changes:

  • Be more aware, cautious (36%)
  • Reduce risky behavior (19%)
  • Change diet, eating or exercise (18%)
  • Get tested (8%)

Social media activities in last 3 months:

  • Receive text messages via mobile phone (56%)
  • Send text messages via mobile phone (56%)
  • Watch videos on a website (52%)
  • Participate in online social network (50%)
  • Sign up to receive emails from a website (38%)
  • Browse through photo galleries (36%)
  • Use personalized web pages (35%)
  • Browse websites on phone/mobile device (34%)
  • Read blogs or Wikis (30%)

Viewed CDC website on mobile phone:

  • Yes (8%)
  • No (92%)

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