Viral Hepatitis Site Metrics

https://www.cdc.gov/hepatitis/
Range: Jan 2009 – Dec 2009
Source: Omniture SiteCatalyst

Overview
  • 3,927,676 page views of the site
  • Visitors spent an average of 4.3 minutes on the site
  • 64% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 36% was from within the CDC.gov site
Most Popular Pages
2009 Viral Hepatitis Most Popular Pages by Page Views
Rank Page Title Page Views
1 CDC DVH – Division of Viral Hepatitis Home 1,154,695
2 CDC DVH – Hepatitis C Information For the Public 263,839
3 CDC DVH – Hepatitis B Information For the Public 195,158
4 CDC DVH – Hepatitis B Information For the Health Professional 178,949
5 CDC DVH – Hepatitis B Public/HP Pages Choice 154,725
6 CDC DVH – Hepatitis C FAQs for the Public 154,656
7 CDC DVH – Hepatitis C Information For the Health Professional 138,042
8 CDC DVH – Hepatitis C Public/HP Pages Choice 136,334
9 CDC DVH – Hepatitis B FAQs for the Public 123,784
10 CDC DVH – Hepatitis A Information For the Public 108,264
Most Popular Downloads
2009 Viral Hepatitis Most Popular Downloads by Page Views
Rank Download Title Page Views
1 The ABC’s of Hepatitis (Grayscale Version) 11,009
2 Interpretation of Hepatitis B Serologic Test Results 10,024
3 Hepatitis C Virus (HCV) Infection Testing for Diagnosis 9,637
4 The ABC’s of Hepatitis 9,338
5 Reference for Interpretation of Hepatitis C Virus (HCV) Test Results 9,117
6 Hepatitis B General Information (Grayscale Version) 8,064
7 Hepatitis B General Information 5,113
8 Disease Burden from Viral Hepatitis A, B, and C in the United States 3,791
9 Hepatitis B Prevention 3,447
10 Hepatitis C Virus (HCV) Infection Testing for Diagnosis (Grayscale Version) 3,201

Viral Hepatitis Audience Profile

Range: July 2009 – March 2010, N=181
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction
Customer Satisfaction Score was 80
(CDC.gov site Customer Satisfaction Score was 80)
Audience Profile Summary
  • Audience Profile Summary chart for viral hepatitis satisfaction survey scores

    Age:

    • 20-34 (24%)
    • 35-49 (32%)
    • 50-64 (39%)
  • Education Level: Majority of users (71%) are college-educated
    • 32% have advanced degrees and 39% have college degrees
  • Gender:
    • 71% female, 29% male
  • Reason for visiting site:
    • The majority of users are looking for ‘health information for work’ (44%)
    • 17% were looking for ‘health information for myself’
    • 14% were looking for ‘health information for someone else (loved one, family, friend)’
    • 13% were looking for ‘health information for a patient or client’
  • Type of information:
    • Diseases and conditions (37%)
    • Data and statistics (12%)
  • Activities after using site:
    • Print the information and share it (42%)
    • Do additional research online (41%)
    • Talk to a friend or family member about the topic (31%)
    • Bookmark this page for later use (22%)
  • Behavior changes based on experience with site:
    • 63% were likely or very likely to do something different to improve their health based on their experience with the site
    • Of those that would make a change:
      • 32% would be more aware, cautious
      • 20% would get vaccinated / take medications
      • 17% would change diet, eating or exercise habits
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