Tuberculosis Site Metrics

https://www.cdc.gov/tb/
Range: Jan 2009 – Dec 2009
Source:Omniture SiteCatalyst

Overview
  • 4,816,821 page views of the site
  • Visitors spent an average of 4.6 minutes on the site
  • 58% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 42% was from within the CDC.gov site
Most Popular Pages
2009 TB Most Popular Pages by Page Views
Rank Page Title Page Views
1 CDC – Tuberculosis (TB) 356,731
2 Questions and Answers About TB 268,400
3 Division of Tuberculosis Elimination (DTBE) – Home Page 184,373
4 CDC | TB | Basic TB Facts 145,076
5 DTBE – Questions and Answers – Introduction 119,767
6 CDC | TB | Testing & Diagnosis 102,189
7 Division of Tuberculosis Elimination – Fact Sheets 100,852
8 CDC | TB | 404 Error – Page Not Found 94,489
9 DTBE – Questions and Answers – Latent TB Infection 78,406
10 Division of Tuberculosis Elimination – DTBE Publications – Major Guidelines 68,154
Most Popular Downloads
2009 TB Most Popular Downloads by Page Views
Rank Page Title Page Views
1 Tuberculin Skin Testing 4,047
2 What You Need to Know About the TB Skin Test 3,815
3 Tuberculosis: General Information (Old Version) 3,555
4 Tuberculin Skin Testing (Old Version) 3,233
5 Tuberculosis: General Information 2,901
6 Reported Tuberculosis in the United States, 2008 2,804
7 Get the Facts About TB Disease 2,667
8 Reported Tuberculosis in the United States, 2007 2,622
9 Mantoux Tuberculin Skin Test 2,575
10 Guidelines for Preventing the Transmission of M. tuberculosis in Health-Care Settings, 2005 2,502

Tuberculosis Audience Profile

Range: July 2009 – March 2010, N=1221
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction
Customer Satisfaction Score was 83
(CDC.gov site Customer Satisfaction Score was 80)
Audience Profile Summary
  • Age:
    • 20-34 (21%)
    • 35-49 (33%)
    • 50-64 (41%)
  • Education Level: Majority of users (84%) are college-educated
    • 41% have advanced degrees and 43% have college degrees
  • Gender:
    • 77% female, 21% male (2% prefer not to answer)
  • Reason for visiting site:
    • The majority of users are looking for ‘health information for work’ (62%)
  • Type of information:
    • Diseases and conditions (24%)
    • Professional training/education materials (16%)
    • Disease prevention (11%)
  • Activities after using site:
    • Print the information and share it (49%)
    • Do additional research online (40%)
    • Talk to a friend or family member about the topic (24%)
    • Bookmark this page for later use (20%)
  • Behavior changes based on experience with site:
    • 60% were likely or very likely to do something different to improve their health based on their experience with the site
    • Of those that would make a change:
      • 40% would be more aware, cautious
      • 17% would change diet, eating or exercise habits
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