Sexually Transmitted Diseases (STD)

https://www.cdc.gov/std/
Range: Jan 2009 – Dec 2009
Source: Omniture SiteCatalyst

Overview
  • 37,392,807 page views of the site
  • Visitors spent an average of 5.7 minutes on the site
  • 89% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 11% was from within the CDC.gov site
Most Popular Pages
2009 STD Most Popular Pages by Page Views
Rank Page Title Page Views
1 STD Facts – Genital Herpes 3,059,827
2 STD Facts – Human papillomavirus (HPV) 2,812,800
3 Sexually Transmitted Diseases – Information from CDC 2,760,926
4 STD Facts – Chlamydia 2,485,893
5 Enfermedades de Transmisión Sexual 2,226,797
6 HPV – STD information from CDC 1,456,673
7 Genital Herpes – STD information from CDC 1,381,051
8 STD Facts – Gonorrhea 1,365,306
9 STD Facts – Syphilis 1,250,921
10 Chlamydia – STD information from CDC 1,249,661
Most Popular Downloads
2009 STD Most Popular Downloads by Page Views
Rank Download Title Page Views
1 MMWR Report: Sexually Transmitted Diseases Treatment Guidelines, 2006 29,583
2 Chlamydia Fact Sheet 21,181
3 Herpes Fact Sheet 19,507
4 Male Chlamydia Screening Consultation 17,416
5 HPV Fact Sheet 13,866
6 Gonorrhea Fact Sheet 13,845
7 HPV Fact Sheet 11,354
8 Sexually Transmitted Disease Surveillance 2007 10,314
9 Herpes Fact Sheet 10,286
10 Syphilis Fact Sheet 9,472

Audience Profile for Sexually Transmitted Diseases Surveillance Report, 2007 and 2008

https://www.cdc.gov/std/stats08/, https://www.cdc.gov/std/stats07/
Range: July 2009 – March 2010, N=335
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction
Customer Satisfaction Score was 78
(CDC.gov site Customer Satisfaction Score was 80)
Audience Profile Summary
  • Age: The breakdown of age is evenly distributed between
    • 20-34 (32%)
    • 35-49 (29%)
    • 50-64 (30%)
  • Education Level:
    • Majority of users (83%) are college-educated
    • 51% have advanced degrees and 32% have college degrees
  • Gender:
    • 74% female, 25% male (1% prefer not to answer)
  • Reason for visiting site:
    • The majority of users are looking for ‘health information for work’ (55%)
  • Type of information:
    • Data and statistics (46%)
    • Sexually transmitted diseases (36%)
  • Activities after using site:
    • Print the information and share it (47%)
    • Do additional research online (46%)
    • Bookmark this page for later use (29%)
    • Talk to a friend or family member about the topic (29%)
  • Behavior changes based on experience with site:
    • 51% were likely or very likely to do something different to improve their health based on their experience with the site
    • Of those that would make a change:
      • 29% would be more aware, cautious
      • 18% would change diet, eating or exercise habits
      • 17% would reduce risky sexual behavior
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