HIV/AIDS Site Metrics

https://www.cdc.gov/hiv/
Range: Jan 2009 – Dec 2009
Source: Omniture SiteCatalyst

Overview
  • 10,423,962 page views of the site
  • Visitors spent an average of 4.4 minutes on the site
  • 70% of the traffic was from external sources (outside of CDC.gov including bookmarked, typed or saved URLs) while 30% was from within the CDC.gov site
Most Popular Pages
2009 HIV/AIDS Most Popular Pages by Page Views
Rank Page Title Page Views
1 CDC HIV/AIDS 1,021,117
2 CDC – Divisions of HIV/AIDS Prevention 545,458
3 Factsheets | CDC HIV/AIDS 478,278
4 Basic Statistics | Statistics and Surveillance | Topics | CDC HIV/AIDS 376,156
5 Basic Information | Topics | CDC HIV/AIDS 335,613
6 HIV and Its Transmission | Factsheets | CDC HIV/AIDS 306,986
7 Can I get HIV from oral sex? | Questions and Answers | CDC HIV/AIDS 264,263
8 Questions and Answers | CDC HIV/AIDS 182,545
9 HIV/AIDS Statistics and Surveillance | Topics | CDC HIV/AIDS 172,770
10 HIV/AIDS in the United States | Factsheets | CDC HIV/AIDS 153,827
Most Popular Downloads
2009 HIV/AIDS Most Popular Downloads by Page Views
Rank Download Title Page Views
1 HIV/AIDS Surveillance Report 13,074
2 A Rapid Review of Rapid HIV Antibody Tests 11,705
3 HIV and Its Transmission 9,336
4 Oral Sex and HIV Risk 9,127
5 HIV/AIDS in the United States 8,448
6 HIV/AIDS among African Americans 7,036
7 HIV Prevention Projects for Community-Based Organizations 5,296
8 HIV/AIDS among Women 5,050
9 HIV/AIDS among Youth 5,017
10 STD and HIV Fact Sheet 4,485

HIV/AIDS Audience Profile

Range: July 2009 – March 2010, N=188
Source: American Customer Satisfaction Survey (ACSI)

Customer Satisfaction
Customer Satisfaction Score was 77
(CDC.gov site Customer Satisfaction Score was 80)
Audience Profile Summary
  • Age: The breakdown of age is evenly distributed between
    • 20-34 (30%)
    • 35-49 (32%)
    • 50-64 (30%)
  • Education Level: Majority of users (77%) are college-educated
    • 43% have advanced degrees and 34% have college degrees
  • Gender:
    • 72% female, 25% male (3% prefer not to answer)
  • Reason for visiting site:
    • The majority of users are looking for ‘health information for work’ (54%)
  • Type of information:
    • Data and statistics (37%)
    • Sexually transmitted diseases (20%)
  • Activities after using site:
    • Do additional research online (49%)
    • Print the information and share it (47%)
    • Talk to a friend or family member about the topic (29%)
    • Bookmark this page for later use (27%)
  • Behavior changes based on experience with site:
    • 51% were likely or very likely to do something different to improve their health based on their experience with the site
    • Of those that would make a change:
      • 28% would be more aware, cautious
      • 26% would reduce risky sexual behavior
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