2018 Conference Registration
|Early Bird Rate
On or Before
August 11, 2018
(August 12, 2018 –
September 1, 2018)
|Regular Conference Registration||$485||$525|
|Government Rate (federal, state, local FTEs only)||$410||$450|
|Student Rate *||$245||$250|
* Students must submit a copy of their student ID with the registration form.
Conference Registration will close on Registration will close on Saturday, September 1, 2018 or when maximum attendance capacity is reached. Onsite Registrations will not be accepted.
2018 Pre-Conference Workshops
Workshop 1: Social Media Content Creation Lab for Public Health Communicators
- Understand what social media platforms and apps might work best for your outreach program
- Learn how to create content quickly and efficiently with hands-on practice in the Lab
- Learn how to promote and repurpose content to save time and effort
We’re bypassing the biometric security system and swinging open the Content Creation Lab doors in a genetically-engineered pre-conference session to admit a limited number of go-getter public health communicators who are passionate about doing a great job of creating engaging content for their agency’s social media sites. Lab technicians will work feverishly to eradicate the plague of boring content, and instead culture compelling outreach specimens for release into the social communications biosphere. Chief Communications Scientist, Kerry Shearer, “The Livestream Expert” (and former Communications and Media Officer for Sacramento County Public Health), will empty the bulging pockets of his lab coat to reveal the apps, tools and strategies that are effective, some of which may not have even spawned at the time of this writing. Social scientists in attendance will get hands-on experience creating motion content; learning the latest apps; producing smartphone videos with their devices, and implementing livestreaming for their agencies, both in day-to-day communications and in emergencies.
- Participants have some experience with social media. Anyone calling it “The Twitter” or who still has a My Space account or flip phone will be immediately turned away at the door.
- Participants should have their own social accounts, or organizational social accounts, on sites like Twitter, Facebook, and others, and have a basic understanding of how they work
“The Livestream Expert”
NPHIC Social Media Trainer
Workshop 2: Health Literacy as a Driver of Healthier Communities
- Explain community health literacy
- Identify steps in a community health literacy approach
- Initiate (or refine) a community health literacy plan
Health literacy results from the interaction of people, resources, and organizations in a community. Health departments, hospitals and clinics, schools, libraries, social services agencies, faith-based organizations, businesses, non-profit, voluntary, and other organizations all shape the health of our communities. This workshop will use traditional public health tools, such as needs assessments, program planning and evaluation frameworks, logic models, and strategic planning, to help participants develop a comprehensive and systematic approach to health literacy improvement in their communities. Participants will work on developing or reefing their own plans during the workshop.
What to Bring:
- Your county, health department, or hospital catchment area’s community health needs assessment and any other local relevant strategic plans (The facilitator will bring copies of a sample needs assessment for those participants who can’t bring their own.)
- Draft health literacy plans (not required but participants can work on their own plans if they have one)
Cynthia Baur, Ph.D.
Horowitz Center for Health Literacy
School of Public Health
University of Maryland
Workshop 3: TED-style Presentations for Today’s Audiences
- Learn how to change presentation styles to better engage and keep your audience’s attention
- Understand the science behind integrating TED-style tools into every talk
- Apply new techniques to existing presentations that will enhance the clarity of your public health message
Most of you have already seen at least a couple of TED talks. But have you ever tried to develop your own? There are reasons that these talks are so popular. They work! Health communicators often struggle to get through to their audiences, both with scientists and the people who need to hear our important messages to make safe and healthy choices. This workshop will help you understand the principles that underlie these new styles and why you need to incorporate them into your everyday world. Both TED-style and Ignite-style talks will be covered. Interactive exercises using both your own presentations and samples we have will provide on-the-spot opportunities demonstrating how you can better engage with your audience. You will learn how to make science easier to understand, and data easier to digest. You are encouraged to bring your own laptop – and if you’re daring enough, a presentation you’ve done in the past. We will provide meaningful feedback and suggest ways you might improve upon the work you’ve already done. And if you’ve got a presentation coming up, this workshop can help you get started.
Susan K. Laird, MSN, RN
Project Director, Office of Communication Science
Jennifer C. Harris, MS
Health Communication Specialist, Office of Communication Science
Workshop 4: Crisis and Emergency Risk Communication (CERC)
- Explain Crisis and Emergency Risk Communication principles.
- Describe the psychology of a crisis and the type of messages each audience needs.
- Explain how to tailor messages
- Identify ways to engage communities
The right message at the right time from the right person can save lives.
Communication during an emergency can determine the success of a response, affect the reputation of an agency, and inform the decisions and health behaviors of the public. To this end, health communicators at the Centers for Disease Control and Prevention (CDC) developed an integrated model for public health professionals to communicate effectively during an emergency. This model, titled Crisis and Emergency Risk Communication (CERC), merges the best practices of risk communication with those most often associated with crisis communication. Built on psychological and communication theories, CERC can be used to prepare for or respond to a range of public health emergencies.
What to Bring:
Senior Health Communication Specialist, Emergency Risk Communication Branch
Caitlyn Lutfy, MPH
Health Communication Specialist, Emergency Risk Communication Branch
Workshop 5: Averting a Public Affairs Nightmare: Communicating with the Media on Controversial Topics
At the conclusion of this training, participants will be able to:
- Identify and assess possible risks and challenges associated with controversial public health topics
- Apply media strategies to lessen risk
- Develop a strategic media plan for a controversial topic
Public affairs officers and communicators often deal with high-visibility, sensitive, and controversial public health issues that could damage an organization’s credibility. Controversies may include legal, ethical, political, budget, and personnel issues that result in media attention.
This training will provide public health communicators with tools and strategies to work with the media, both reactively and proactively, on timely public health issues. Identification of reputational risk and applying principles that help alleviate such risk will be discussed. The training will also provide guidance and recommendations health communicators can use to properly prepare spokespeople to successfully navigate controversial media inquiries.
Public affairs experts from state and federal government agencies and the private sector will share their perspectives and best practices. Participants will discuss case studies of controversial public health issues and work together to develop a strategic media plan. Additional resources and materials will be provided for further study.
This workshop is intended for mid-career health communicators, public affairs specialists, public information officers, or media relations specialists who are looking to enhance their skills. Participants should have experience in working with news media.
Chief, News Media Branch, Division of Public Affairs,
Office of the Associate Director for Communication,
Centers for Disease Control and Prevention
- Page last reviewed: July 30, 2018
- Page last updated: July 30, 2018
- Content source:
- Office of the Associate Director for Communication, Office of Communication Science