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NCHCMM Conference Program - Wednesday, September 12, 2018

Emergency Health Communications Following a Disaster – US Virgin Islands Hurricanes, 2017

Wednesday, September 12th from 8:00 AM to 9:30 AM

This 90-minute panel will describe CDC’s role in the US Virgin Islands emergency communications work, successful methods to reach the audience and craft needed messages, measurable results, and lessons learned. There will be four abstract presentations including an abstract from Nykole Tyson, Director of Public Relations for the US Virgin Islands DOH. Caitlyn Lutfy from CDC will present an abstract about the design, development, and reasoning behind a direct-mail flyer that reached over 51,000 mailboxes across the territory. Jamila Jones from CDC will present an abstract detailing the effectiveness of ongoing direct community outreach with printed materials and the added benefit community outreach provides in assessing real-time information needs. Anne Meyers from CDC will present an abstract that explains the importance of fulfilling CDC’s designated role in a coordinated federal emergency as well as meeting the needs of the jurisdiction. This presentation will provide valuable information to inform future emergency response work. Observing the CDC mission in action is key to understanding the science of emergency response communications. Real scenarios build learning beyond education, table-top exercises, and theory to provide additional lessons to bring into future response work. Each panelist holds a unique point of view and worked in a key role of the emergency response.


Innovative Approaches in Social Media

Wednesday, September 12th from 8:00 AM to 9:30 AM

Using examples like Connecticut’s “Commit to Quit” and Oklahoma’s “Tobacco Stops with Me”, this session will explore how public health campaigns can incorporate paid social media and direct, timely and personalized calls to action to increase online engagement and drive user behavior. Participants will also learn about a software tool that can automate health communication messages across social media platforms with a high degree of accuracy.


Is Anybody Listening? Challenging traditional methods of public health messaging

Wednesday, September 12th from 8:00 AM to 9:30 AM

This session provides a fresh look at addressing classic public health challenges. Presenters in this session will discuss their experiences and lessons learned with entertainment education, peer crowds, and the latest formative research strategies to address current health crises from tobacco and alcohol use to reducing HIV stigma in minority populations. Attendees will learn about the latest trends in audience research and message development and gain practical strategies that can be applied to their current work.


Addressing the challenges of communicable diseases among U.S. residents

Wednesday, September 12th from 4:00 PM to 5:30 PM

Communicable diseases such as pneumonia and those caused by Zika virus continue to trouble residents even in the U.S. and public health officials cannot ignore these threats. Three excellent studies uncover strategies to create awareness, influence beliefs, and alter behaviors of various audience groups to prevent these wicked problems that refuse to go away.


Breakthroughs in Improving Patient-Provider Dynamics

Wednesday, September 12th from 4:00 PM to 5:30 PM

Facing patient expectations, preferences, and behaviors regarding controversial topics such as use or misuse of prescription drugs, including antibiotics, as well as vaccine recommendations can be a daunting task for healthcare providers. Participants in this session will learn of effective communication strategies and resources that have improved patient/provider perspectives and interactions when addressing complex threats to health.


Innovative Ideas to Prevent Addiction

Wednesday, September 12th from 4:00 PM to 5:30 PM

Sometimes, seemingly innocent habits can turn into addictions that are tough to overcome. For health communicators, convincing users to recognize the dangers of the habit and change their behavior is a challenge. Presenters in this session will share how they used a variety of tactics and media strategies to develop successful campaigns to help consumers tackle addictions such as tobacco, problem gambling and drinking.


Niche Audiences and Health Education: New Paths to Discovery

Wednesday, September 12th from 4:00 PM to 5:30 PM

Public health practitioners are constantly in search of new educational ideas and best practices when it comes to patient interaction. In this session, presenters will explore different approaches to education with individuals with disabilities and older adults.


Not so Quick: Getting at the “What and How” about Netflix Series 13 Reasons Why

Wednesday, September 12th from 4:00 PM to 5:30 PM

In 2017, Netflix premiered an original series called 13 Reasons Why. Its content was adapted from Jay’s 2007 young adult novel with the same title. The story was narrated by the main character, Hannah Baker, a high school student who committed suicide and left behind 13 cassette tapes explaining the 13 reasons why she killed herself. The series portrayed teen suicide and other related sensitive topics and immediately became the talk of the nation in the United States and beyond. Despite the controversy, the series was renewed for a second season. In this thematic panel, the research team from University at Buffalo will examine this Netflix series as a popular media phenomenon for health communication. In particular, we argue that 13 Reasons Why may be studied as an incidental case of entertainment-education because it was produced intentionally to stimulate conversations about taboo health and social issues. Rather than quickly drawing the conclusion that 13 Reasons Why poses risk for suicide contagion among the young viewers, our research delved into the “what and how” are teen suicide, depression, bullying, and sexual assault portrayed in the series (Study 1), the framing of mainstream media coverage of the series (Study 2), the organic discussions on social media about the series (Study 3), and cognitive comparisons about these key issues between various groups (Study 4). Taken together, this thematic panel will provide nuanced and invaluable insights, both theoretically and methodologically, about the perils and benefits of using popular digital entertainment for health communication.



  • Page last reviewed: September 10, 2018
  • Page last updated: September 10, 2018
  • Content source:
    • Office of the Associate Director for Communication, Office of Communication Science