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NCHCMM Conference Program - Tuesday, September 11, 2018

Advancing public health practice through better use of social media channels

Tuesday, September 11th from 2:00 PM to 3:30 PM

From sexual objectification via popular Instagram features to reporting emergency risk messages, social media has proven to be an increasingly effective medium to reach and engage priority populations. This session will provide attendees with lessons learned using social media channels to address public health issues

 

How CDC Keeps up with an Ever-Changing Social Media Landscape

Tuesday, September 11th from 2:00 PM to 3:30 PM

The Centers for Disease Control and Prevention (CDC) is the nation’s leading public health agency and is responsible for protecting the health, safety, and security of Americans. To help reach this goal, CDC, and it’s many divisions and programs, rely on social media to connect with a variety of audiences – consumers, health care professionals, health systems, nonprofit organizations, communities, federal agencies, and private-sector organizations – to communicate important public health prevention messages, strategies, and news in a timely and efficient manner. CDC leverages popular social media platforms, such as Facebook, Instagram, and Twitter, to disseminate messages and increase awareness of resources related to a variety of public health topics. As social media platforms and algorithms change overtime, so must the strategies we use on these platforms to reach and engage our key audiences. This is challenging as these changes occur quickly and frequently across many platforms. CDC has created effective, scalable processes for adapting communication strategies and tactics to optimize use of ever-changing social media features and trends.

Moderator:

 

Talking Teens: Innovative Advances with Messaging

Tuesday, September 11th from 2:00 PM to 3:30 PM

Teen and young adult groups need tailored information, support with others, and the tools to actively engage in healthy behaviors. This session will showcase the use of peer crowd segmentation strategies, digital interactive experiences and messages that empower youth to change attitudes and become more independent in managing their health.

 

Who Is Following Me? a Tale of 5 Accounts

Tuesday, September 11th from 2:00 PM to 3:30 PM

The landscape of social media has continuously evolved, with approximately 5% of Americans reporting social media use in 2005 to nearly 70% of Americans reporting social media use in 2017 to connect with others, form and engage with online communities, and share information. Social media use is not restricted to the general public; approximately 93% of corporations use some form of social media to engage their core audience, promote brand recognition, and disseminate messaging. This communication medium has also become a critical component of how health organizations communicate accurate, timely information and promote conversations and awareness of health issues, including HIV. HIV continues to disproportionately affect gay, bisexual, and other men who have sex with men and communities of color, such as Hispanic/Latinos and African Americans. In response to the disproportionately high prevalence of HIV among key populations, HIV-related stigma, and complacency around HIV among Americans, CDC launched the Act Against AIDS (AAA) initiative in 2009. AAA has established a presence and followership on Instagram, Twitter, and Facebook due to the ubiquitous nature of social media and the desire to meet key audiences on the communication mediums that they prefer and use most often. Understanding audience composition is a key component to ensuring that AAA messaging resonates with the intended audiences. This panel synthesizes lessons learned from the exploration of AAA’s Twitter, Instagram, and Facebook audiences to inform methods for conducting audience analysis and applying results to social media strategy and content development.

Moderator:

 

You Can Teach an Old Dog New Tricks: Innovative Methods to Connect With Your Audience

Tuesday, September 11th from 2:00 PM to 3:30 PM

Many public health campaigns are built on using proven techniques, while still trying to offer innovation. This session explores how presenters were able to build upon strategies known to work, such as starting with the data or focusing on the audience, but offer new methods and approaches to engage and impact the core audience.

 

3:30 PM-3:45 PM Break

3:45 PM-5:15 PM

Chronic Disease Risk: Evidence-Based Strategies for Prevention

Tuesday, September 11th from 3:45 PM to 5:15 PM

How do you convince those with chronic diseases to make important and lasting changes that will improve their outcomes? Find out from several presenters in this session that covers the importance of oral care for diabetics, making long-term lifestyle changes and fighting the fear and stigma of chronic disease. Learn about creative health communication and marketing practices that can be scaled and implemented to address a variety of health issues.

 

Embrace the Web, Forget the Site: Innovative Tools to Reach and Resonate with Your Audience Where They Are.

Tuesday, September 11th from 3:45 PM to 5:15 PM

Social and digital platforms offer an incredible opportunity to connect and resonate your audience. This session explores innovative approaches, which include audience as a channel for dissemination, to break through the clutter, connect with end user. Learn about tools that extend your message beyond your Web site to make for impactful communication.

 

More Than Translation: Strategies for Culturally Relevant Spanish-Language Content and Messaging

Tuesday, September 11th from 3:45 PM to 5:15 PM

According to the United States Census, the US has a Hispanic population of over 58 million people, making it the country’s largest ethnic minority. Over 45 million Americans speak Spanish as their first or second language, making Spanish the second most spoken language in the country. It’s now more important than ever for health organizations to create content and messaging, and determine dissemination strategies, that take into account the cultural characteristics of Spanish-speaking populations. Several factors contribute to the success of such content, including leveraging culturally-appropriate media, adapting to cultural nuances between subgroups within the Hispanic population, and utilizing culturally accurate visual and informative content that is contextually relevant to the channels Spanish-speaking populations prefer. The purpose of this panel is to discuss lessons learned in creating, adapting, and distributing content to Spanish-speaking populations in the US.

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The State of Trust: Findings from Edelman’s 2018 Trust Barometer

Tuesday, September 11th from 3:45 PM to 5:15 PM

Edelman will share findings from its 2018 Trust Barometer Survey, a nationwide study that explored the state of consumer trust in media, governments, NGOs, and businesses worldwide and uncovered new mandates for healthcare institutions and leaders to build and sustain trust among their priority audiences. We hypothesized that the decline in trust experienced in 2016 would likely endure. Data from the survey reveals that trust among the informed public in the U.S. has imploded, making it now the lowest of the 28 markets surveyed. In the U.S., trust in healthcare also declined, making it the least trusted of the 15 sectors Edelman studied. Edelman’s research and social marketing strategists will discuss key findings from this groundbreaking survey, examine the implications of the results for social marketers, and share strategies to build and sustain trust moving forward.

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Warning!: Raising Awareness about Public Health Issues

Tuesday, September 11th from 3:45 PM to 5:15 PM

  • Page last reviewed: September 10, 2018
  • Page last updated: September 10, 2018
  • Content source:
    • Office of the Associate Director for Communication, Office of Communication Science
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