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Past Conferences

2019 National Conference on Health Communication, Marketing and Media

August 13-15, 2019 Atlanta, Georgia

TUESDAY, AUGUST 13, 2019
8:00 AM-5:30 PM Registration Opens
  • Grand Hall Foyer
8:00 AM-11:30 AM PRE-CONFERENCE WORKSHOPS
  • Registration required to attend
  • Workshop I – Communication Beyond Text: Visual Thinking
  • Workshop II – Leveraging The Power Of Social Media Favorites And Navigating New And Emerging Platforms
  • Workshop III – Applying Health Literacy To Mobile Products
12:30 PM-1:45 PM OPENING PLENARY
  • Grand E
WELCOME

Janice Okubo
Board President
National Public Health Information Coalition
Communications Director, Hawaii State Department

Robert Jennings
Executive Director
National Public Health Information Coalition

OPENING REMARKS

Katherine Lyon Daniel, Ph.D.
Associate Director for Communication
Office of the Associate Director for Communication
Centers for Disease Control and Prevention

OPENING PLENARY PRESENTATION

Make Way for Gen Z
David Stillman
Jonah Stillman
Authors and Co-founders
Gen Z Guru

TUESDAY, AUGUST 13, 2019
1:45 PM-2:00 PM BREAK
2:00 PM-3:30 PM BREAKOUT SESSIONS
Session I Breaking Down Barriers

International Ballroom F
Identifying or addressing perceived barriers can help achieve desired results. Presentations in this session assessed barriers in order to inform better campaign design. Session II Advancing public health practice through better use of social media channels

Session II Build Them Better And They Will Come: Communicating With Your Audience Via The Web

International Ballroom ABC
This session explores practical tools to help you create persons of who your messages is reaching and offers innovative ways for delivering your message, especially to a public health audience.

Session III Insights into Underrepresented Audiences

International Ballroom E
Reducing health disparities begins with understanding the unique needs of audiences that are not always fully represented in national studies, surveys, and data sets. This session will share learnings from research and interventions to reach people of Latino origins through curated content; people of Chinese origins through understanding normative cultural factors; and people living with disabilities through an online interactive tool. Together, these presentations will share unique approaches and insight into these distinct audiences.

Session IV Tobacco Campaigns: Different Approaches For Different Groups

International Ballroom D
Few public health concerns have as much impact across the nation as the harms and worries caused by the use of tobacco and related products. How do we stop the continued use of cigarettes or prevent the skyrocketing growth of e-cigarette use? Successful communicating about tobacco may involve tailoring messages for specific audiences.

TUESDAY, AUGUST 13, 2019
3:30 PM-3:45 PM BREAK
3:45 PM-5:15 PM BREAKOUT SESSIONS
Session I Beyond Fact Sheets: Infographics, Storytelling And Theater

International Ballroom E
Effective communication development demands critical understanding of the intended audiences’ needs and engagement tendencies. Presentations in this session will cover adapting communication content to address safe sex practices among teens, people facing depression, and clinical trials seeking diverse participants using strategies that go beyond information sharing.

Session II Creating Support Networks for Public Health

International Ballroom D
In the world of public health, it’s easier to work with a team than go it alone. That’s where a strong support network comes in handy. The same is true with communications efforts. This session will delve into the use of communities and networks, virtual and in-person, to deal with public health issues.

Session III Harnessing The Power Of The Digital Landscape To Engage Your Audience

International Ballroom ABC
Influencers and partners are important channels to reaching priority audiences. But how do we best work with influencers and partners to amplify our messages and reduce the chances of the message being lost. This session helps you understand how to make calculated risks and showcases the rewards of these relationships.

Session IV Research And Strategy In Health Communication

Grand Ballroom E
When it comes to creating messages in health communication, there’s no substitute for a strong research base and strategies to compel the public to action. In this session, presenters will examine their use of research and strategy in efforts related to the elderly, Medicare and obesity prevention.

Session V Rethinking The Norm

International Ballroom F
Periodically reassessing what works for message design and campaign evaluation is vital to creating effective campaigns. Presentations in this session take a look at standard methods or practices and assess whether they are still the most effective strategies.

5:30 PM-7:00 PM NETWORKING RECEPTION

Grand Ballroom ABC and Foyer

WEDNESDAY, AUGUST 14, 2019
7:00 AM-8:00 AM CONTINENTAL BREAKFAST
8:00 AM-5:30 PM EXHIBIT HALL HOURS

Grand Ballroom ABC

8:00 AM-9:30 AM BREAKOUT SESSIONS
Session I Affecting Behavior Change

International Ballroom F
The ultimate goal of an effective communication campaign is to get people to change behavior. Presentations in this session assess campaign elements to show their impact on behavior change.

Session I Considering The Individual And Their Community In Campaigns To Change Behavior

International Ballroom E
This session explores social marketing approaches that engage individuals and their ever-important communities. Presentation topics highlight examples of leveraging community resources to: launch social marketing campaigns on a budget to reduce tobacco use; engage community advocates to teach high school students about careers in the environmental sciences; and enhance outreach with community partners to promote participation in clinical trials.

Session III Improving Workplace Practice: Communicating With Special Audiences

International Ballroom D
Every workplace is different with its own set of positives and negatives. However, there are some occupations that come with their own special set of stressors. This session will examine how to communicate with groups including clinicians, nurses and U.S. Navy sailors in an effort to help them with the problems they face in their jobs.

Session IV Influencing Health Policy: Influencing Change Through Communications

Grand Ballroom E
The ultimate goal of an effective communication campaign is to get people to change behavior. Presentations in this session assess campaign elements to show their impact on behavior change.

WEDNESDAY, AUGUST 14, 2019
9:30 AM-10:30 AM POSTER SESSIONS

Grand Ballroom ABC

10:30 AM-11:00 AM BREAK
11:00 AM-12:15 PM MORNING PLENARY SESSION

Grand Ballroom E

“Popping The Filter Bubble: Reducing Defensiveness To Health Messages”

Victor J. Strecher, PhD, MPH
Professor
University of Michigan Schools of Public Health and Medicine
Founder and CEO, Kumanu, Inc.

12:15 PM-1:15 PM LUNCH

Grand Ballroom Foyer

1:15 PM-2:45 PM SPECIAL SESSION
Keeping Up With The Ever-Changing Digital Landscape: Experiences From National Tobacco Education Campaigns

International Ballroom D
Mass media campaigns cost-effectively educate the public about the health consequences of tobacco use, encourage smoking cessation, and expose the tobacco industry’s deceptive marketing practices. As tobacco use patterns have changed, tobacco control campaigns have expanded to include messaging about various tobacco products, including e-cigarettes. As media channels have evolved, digital media has risen in prominence, facilitated by changing technology and sophisticated targeting techniques. This panel’s speakers from the Centers for Disease Control and Prevention (CDC), the FDA Center for Tobacco Products (CTP), and Truth Initiative will share digital media activities, outcomes, and learnings from their national anti-tobacco campaigns. CDC’s Tips from Former Smokers®, FDA’s The Real Cost and Every Try Counts campaigns, and Truth Initiative’s truth® campaign complement each other to successfully influence their audiences’ knowledge, attitudes, and behavior. Each campaign uses a unique mix of digital platforms, and all use evaluation data to optimize their digital media efforts.

Kunal Khanna, Moderator
Google

Marie Ballman, MPH
Office on Smoking or Health
Centers for Disease Control and Prevention

Emily D’lorio, MPH
FDA Center for Tobacco Products

Elizabeth Hair, PhD Truth Initiative Schroeder Institute

WEDNESDAY, AUGUST 14, 2019
1:15 PM-2:45 PM SPECIAL SESSION (Continued)
Measles, Mumps, Outbreaks, Oh My! Communication Principles To Address Vaccine Resistance And Hesitancy

Grand Ballroom E

This special session will help participants effectively communicate when there’s a vaccine preventable outbreak. The session will touch on new challenges facing public health professionals who are charged with protecting the health of communities from vaccine preventable diseases and illustrate effective ways to address groups resistant to embrace the benefits of vaccines in a non-confrontational way. Presenters from communities touched by the recent measles outbreak will highlight best practices in building a collaborative community response, as well as effective ways to dispel common myths and misinformation typically associated with vaccine preventable disease outbreaks. Also joining the panel of presenters is Dr. Kenneth Hempstead, who will delve into proven strategies and techniques that help to increase parental vaccine acceptance by better understanding human behavior and the complexities that allow strong held beliefs to supersede scientific facts.

Michael Schommer, Moderator
Director of Communications
Minnesota Department of Health and NPHIC Board Member

Kenneth Hempstead, MD
Adolescent Medicine, Pediatrics
Kaiser Permanente Medical Group

Alisa Johnson
Area Manager for Public Health Protection & Promotion Hennepin County Public Health

Daniel Regenye
Public Health Coordinator/ Health Officer
Ocean County Public Health

WEDNESDAY, AUGUST 14, 2019
1:15 PM-2:45 PM SPOTLIGHT SESSION
Lessons In Leadership: Tips And Strategies For Health Communication Professionals

International Ballroom E
Training in leadership and management as it relates to health communication is needed to advance the field. However, there are few formal opportunities for the next generation of health communication leaders to learn these valuable skills. This spotlight session aims to help bridge that gap. The Health Communication Leadership Institute (HCLI) is an annual workshop that provides health communication professionals from government, academia, and the private sector with leadership development, managerial tips and strategies to encourage innovation, and training in health communication best practices. HCLI alumni will share insights on how this one-of-a-kind forum has enhanced their leadership style and skills. They will reflect on the importance of having platforms for knowledge transfer, networking, and mentoring for health communication leaders.

TaWanna Berry, MA. Moderator
Sr. Project Director, Westat

Mike Mackert, Ph.D,
Director, Center for Health Communication
The University of Texas Austin

Rachel Pryzby, MPH
Project Director,
Communicate Health

Tony Foleno, MA,
Sr. Vice President of Strategy & Evaluation,
Ad Council and President, Society for Health Communication

WEDNESDAY, AUGUST 14, 2019
2:45 PM-3:45 PM POSTER SESSIONS

Grand Ballroom ABC

3:45 PM-4:00 PM BREAK
4:00 PM-5:30 PM BREAKOUT SESSIONS
Session I Combating the Opioid Epidemic

International Ballroom F
Understanding audience perceptions is key to developing effective education campaigns to reduce misuse and misunderstanding of opioids.

Session II Getting Through to Teenagers

International Ballroom E
Teenagers are often described as one of the harder audience segments to reach with health messages. Today’s teens haven’t experienced a world without digital or social media, so it’s understandably a vital communication channel. But how can public health compete with the abundance of content available with just one swipe? Join this session to learn how reach teens, online and off.

Session III Pretend It’s Apple Pie! Creative Communication Approaches To Health Eating

International Ballroom ABC
Convincing audiences to eat healthy is not an easy task. This session will explain some of the barriers audiences may have to adopting healthy eating practices and the use of visuals and humor to increase the uptake of health eating behaviors.

Session IV Trending Topics of Public Health Today

Grand Ballroom E
Some of our most important public health issues continue to challenge communicators. How do you message about foodborne outbreaks without creating fear in the public? What do you do about the rise of video game apps that increasingly rely on gambling-like behaviors in youth? How do we, as communicators, keep up-to-date on practices and create infrastructure for ourselves? These questions and more will be answered in this session.

Session V Using Storytelling Techniques to Advance Public Health

International Ballroom D
While storytelling is among the world’s oldest forms of communication, it is now being used in fresh ways to advance various public health goals. How can we get the attention of an audience? Tell them a story. This session will review the use of storytelling in efforts around HIV and TB messaging, opioid use disorder and how to use print and social media to achieve your goals.

THURSDAY, AUGUST 15, 2019
7:00 AM-8:00 AM CONTINENTAL BREAKFAST
8:00 AM-1:30 PM EXHIBIT HALL HOURS

Grand Ballroom ABC

8:00 AM-9:30 AM BREAKOUT SESSIONS
Session I E-Cessation aka Digital Tobacco Cessation

International Ballroom F
Tobacco use, in various forms, is still a public health issue. Helping teens under the negative effects tobacco can have on their lives, means understanding how teens see themselves. Join this session to learn how the innovative approaches to reach and resonate with teenagers.

Session II Transparent Communications: Building Trust And Credibility Among Your Audience

International Ballroom E
In the digital age, our priority audiences have access to lots of information that are not from credible sources. Studies have shown, the public becomes more trusting of their government when they are given all of the information needed to make informed decisions. This includes the good, the bad, and sometimes the ugly. Join this session to learn about transparent communications can connect the communities we serve.

Session III We’re From The Government And Are Here to Help: Trust And Credibility Related To Sources Of Official Health Information, Dissemination Channels, And Implications For Effective Messaging

Grand Ballroom E
This panel will describe the findings from various survey and poll data sources regarding the public’s trust and perceptions in the media and government as credible sources of health information, how these perceptions have changed over time, and how trust in government impacts willingness to comply with government health recommendations. Particular focus will be placed on how the public perceives CDC in this regard. Source results will be discussed in terms of principles for developing effective health messages, and lessons learned to help practitioners disseminate information through appropriate channels to public audiences.

9:30 AM-9:45 AM BREAK
THURSDAY, AUGUST 15, 2019
9:45 AM-11:15 AM SPECIAL SESSION
Special Session Have I Got A Story For You! Health Communicators Share Their Personal Stories

International Ballroom D
Join us for this compelling session where 7 of today’s best health communicators share their personal stories – good stuff, bad stuff and everything in between. Learn from their perspectives. Experience another point of view.

John Anderton, Ph.D (Moderator)
Associate Director of Communications, Centers for Disease Control & Prevention

Adi Jaffe, Ph.D.
CEO, IGNTD Podcast
Hurry! Hurry! Step Up!

Kyan Lynch, MD
Education Specialist, University of Rochester Medical Center
Queer Eye for the Straight STI: A Shock-and-Awe Approach to LGBTQ+ Health Education

Frank Rasler, MD, MPH, FACEP
Emergency Department Physician, Decatur, GA
Marketing & Motivating a Healthy Lifestyle

Reyna Jones, MPH
Senior Principal Consultant, Northrop Grumman
Workplace Dress Code: Uncovering Authenticity

Jeff Jordan, MA
President/Executive Creative Director, Rescue
Telling Stories That Change People

Stacy Robison, MPH
President/Co-Founder, Communicate Health
The Awesome Power of Empathy

THURSDAY, AUGUST 15, 2019
9:45 AM-11:15 AM SPECIAL SESSION
Special Session Technologies For Strengthening And Assessing Health Communications And Marketings

Grand Ballroom E

Eye tracking virtual and augmented reality, and psychophysiological measures are technologies that can be used to assess or increase the effectiveness of health communication and marketing messages and materials. This session is designed to increase participants’ understanding of these technologies and their applications. Each of the presenters brings academic expertise regarding how the technology affects and/or reflects consumer information processing and professional experience in using the technology to assess health communication messages and materials or as an intervention for fostering behavior change. In this session, the presenters will describe and highlight how health marketers and communicators can use eye tracking, virtual and augmented reality, and psychophysiological measures in formative and evaluative communication research or, in the case of virtual and augmented reality, as a way to increase the effectiveness of health-related messaging and campaigns.

Glen Nowak, PhD, Moderator
Professor, University of Georgia Grady College of Journalism & Mass Communication
Director, Grady College’s Center for Health and Risk Communication

Grace Ahn, PhD
Director of the Grady College Games and Virtual Environments Laboratory (GAVEL),
University of Georgia

Bart Wojdynski, PhD
Director of the Grady College Digital Media Attention and Cognition Laboratory (DMAC),
University of Georgia

Tianjiao (Grace) Wang , PhD
Assistant Professor of Communication
Bradley University

THURSDAY, AUGUST 15, 2019
9:45 AM-11:15 AM SPOTLIGHT SESSION
Increase The Lifespan Of Your Campaign Materials: How Creative, Technology And Analytics Come Together To Help You Save Time, Money And Lives

International Ballroom E
Join us for an interactive discussion with key architects of CDC’s Media Campaign Resource Center (MCRC)—an online resource exchange developed to save time, money, and lives by connecting organizations with existing, ready to use products. While MCRC was developed to address tobacco control, the lessons from this longstanding and successful tool can be applied to any public health topic and any budget. Moderated by ICF Next’s Christina Zurla, participants will have ample opportunity to share their communications challenges and ideas. Together, we’ll brainstorm solutions to give your communication products life past finite campaigns, while finding existing, turnkey materials to repurpose and tailor to your unique needs. Come ready to get your questions answered.

Christina Zurla
ICF Next

Susan Aarhus
ICF Next
Centers for Disease Control and Prevention
Media Campaign Resource Center (MCRC)

11:15 AM-12:15 PM LUNCH

Grand Ballroom Foyer

THURSDAY, AUGUST 15, 2019
2:45 PM-4:00 PM CLOSING PLENARY

Grand Ballroom E

REFLECTIONS Katherine Lyon Daniel, PhD
CLOSING PLENARY PRESENTATION

“Disrupting for a Better World”
The closing plenary will focus on positive ways to use disruption to advance health communication, media, and marketing. This session will briefly highlight the transformative work of 6 people with topics ranging from teen-designed apps for people on the autism spectrum; empowering factory workers in China; engaging men to stop gender-based violence; harnessing virtual reality for storytelling; supporting women to be elected to local office in Georgia, and using new technologies to promote wellness. Presenters will reflect on what they’ve learned about positive disruption, and how to link effective traditional strategies and new strategies for success.

Linda Neuhauser, Moderator
Clinical Professor
School of Public Health
University of California, Berkeley

Ulester Douglas
Psychotherapist
Associate Director
Men Stopping Violence

Hamish Finlayson
App Developer

Wendy Moore
Business Development
HEALIUM and StoryUp

Jan Selman
Principal
Skirting Politics

Cici Woo, PhD
CEO
Quintessence Storytelling
Researcher
UC Berkeley School of Public Health

CLOSING REMARKS

Janice Okubo