Using Communication to Support Program Efforts

Communication is the means of delivering a message through radio, television, newspapers, magazines, online outlets, and other channels to reach or impact people widely. Communication is 1 of 10 essential public health services. It is also included in the 2021 Core Competencies for Public Health Professionals [PDF-659KB]. Communication supports the overall program and can help sustain program efforts after funding ends.

Key Components

  • Audience Research – Learn about your audience to inform your communication efforts. This may include reviewing available data, surveying the audience, conducting interviews or focus groups, or working with partners who know the audience.
  • Planning and Implementation – Develop a plan with objectives, audiences, channels, and activities. Develop and test messages and materials.
  • Evaluation – Track what’s working, where changes are needed, and how your communication efforts perform.


What foods should I feed my toddler? Are there foods I should avoid?

View these trainings for more information about using communication to support your program.

Sharing Program Successes

Success Story Generator – Use to develop success stories for decision makers, public health practitioners, partners, and others to promote your program efforts.

Making the Business Case for Prevention Video Series – Learn about efforts to prevent chronic disease in communities.

Multimedia Resources

State and Community Health Media Center – Find and order free or low-cost materials and images to support your chronic disease communication efforts

Infographics, videos, and badges/widgets – Share to inform your audiences about nutrition, physical activity, and obesity prevention.

Rethink your frink
Majora tu bebida
Make your city your gym
Make your town your gym
Connect with Nutrition, Physical Activity, and Obesity