2020 CDC en Español Channel Metrics

Most Popular Topics
  • Seasonal Flu
  • Tuberculosis (TB)
  • Hand Foot and Mouth Disease
  • Conjunctivitis
  • Scarlet Fever
  • Shingles
  • Varicella
  • Strep throat
  • Tetanus
  • Pneumococcal vaccines

 

Metrics
  • CDC en Espanol Page views – 10,733,444
Social Media
  • Facebook followers grew from 78,272 in December 2016 to 131,225 by the end of 2020
  • Twitter followers grew from 39,676 in December 2016 to 57,518 by the end of 2020
Who Are Our CDC en Español Web Users?

Desktop
N= 4,490

Professions or Interests:

  • Individuals Interested in Health: 28%
  • Healthcare Providers: 21%
  • Educators: 13%
  • Student: 10%
  • Public Health Professional: 7%
  • Scientist or Researcher: 5%
  • Other: 4%
  • Safety Advisor: 4%
  • Business Manager: 3%
  • Journalist/Media: 1%
  • Traveler: 1%
  • Emergency Responder: 1%
  • Law Enforcement: 1%

Gender

  • Female: 50%
  • Male: 47%
  • Prefer not to answer: 3%

Age

  • 19 or under: 4%
  • 20-34: 17%
  • 35-49: 28%
  • 50-64: 38%
  • 65 or older: 12%
  • Prefer not to answer: 1%

Education Level

  • Advanced degree: 42%
  • College degree: 35%
  • Some college: 12%
  • High school or less: 7%
  • Prefer not to answer: 4%

Race

  • White: 58%
  • Prefer not to answer: 33%
  • Black or African American: 5%
  • American Indian or Alaska Native: 4%
  • Asian: 1%
  • Native Hawaiian or other Pacific Islander: 1%

 Mobile
N=5,171

Profession or Interest

  • Individuals Interested in Health: 47%
  • Healthcare Providers: 20%
  • Other 7%
  • Educators: 6%
  • Public Health Professional: 5%
  • Student: 4%
  • Scientist or Researcher: 3%
  • Safety Advisor: 2%
  • Traveler: 2%
  • Business Manager: 1%
  • Emergency Responder: 1%
  • Law Enforcement: 1%
  • CDC Employee, staff or contractor: 1%
  • Journalist/Media: 1%

Gender

  • Female: 59%
  • Male: 38%
  • Prefer not to answer: 2%

Age

  • 19 or under: 3%
  • 20-34: 18%
  • 35-49: 36%
  • 50-64: 33%
  • 65 or older: 9%
  • Prefer not to answer: 1%

Educational Level

  • College degree: 34%
  • Advanced degree: 30%
  • Some college: 17%
  • High school or less: 15%
  • Prefer not to answer: 5%

Race

  • White: 58%
  • Prefer not to answer: 33%
  • Black or African American: 5%
  • American Indian or Alaska Native: 4%
  • Asian: 2%
Visitors to CDC in Español from other countries – Top Five
  • Mexico
  • Spain
  • Argentina
  • United States
  • Colombia
Page last reviewed: August 3, 2021