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Spokesperson Portfolio - Katherine Lyon-Daniel, PhD

Associate Director for Communication, Centers for Disease Control and Prevention

Video: The Power of Mom

Family Health: The Power of Mom

Mother of two sons and a behavioral scientist, Dr. Katherine Lyon-Daniel believes in the power of science and the power of mom. As a mother, she gets her children immunized, schedules her husband’s essential health screening, persuades her dad to use his hearing aids, and keeps the family medical records. As head of CDC’s communication programs, she uses research to make sure the information the agency provides meets the needs of its widely varied audiences. An articulate champion for women and children’s health issues and a knowledgeable proponent of social marketing, Lyon-Daniel answers questions about how CDC’s latest research makes a difference in the lives of families across America.


CDC Public Affairs

Printable Biography
Katherine Lyon-Daniel, PhD [181 KB, 1 page, Print Only]


  • Behavioral science research
  • Health marketing

Current Position

  • Associate Director for Communication


Spokesperson Resources

Past Positions

  • Deputy Director of the National Center for Health Marketing, CDC
  • Associate Director of Communication Science at the National Center on Birth Defects and Developmental Disabilities, CDC


  • University of Virginia (BA)
  • University of California (PhD)

Honors and Awards

  • HHS Secretary’s Award for Distinguished Service
  • International Academy of Communications Arts and Sciences Questar Grand Award
  • MarCom Creative Gold Award


  • June 28, 2016 – Zika Sets Off Urgent and Complex Communications Effort From CDC
  • September 18, 2009 – “Now, instead of having to search over 127 pages on CDC’s Internet to get information for my kids” health, I can go to one site—the CDC Parent Portal,” says Katherine Lyon Daniel, PhD, NCHM deputy director.

  • Daniel, KL, Prue, C, Taylor, MK, Thomas, J, Scales, M. Learn the signs. Act early': a campaign to help every child reach his or her full potential. Public health. 2009; 123 Suppl 1():e11-6.
  • Daniel, KL. The power of Mom in communicating health. American Journal of Public Health. 2009; 99(12):2119.
  • Daniel, KL,Bernhardt, JM, Eroğlu, D. Social marketing and health communication: from people to places. American Journal of Public Health. 2009; 99(12):2120-2.