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CDC launches powerful new ads in “Tips From Former Smokers” campaign

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Media Advisory

For Immediate Release: Monday, March 16, 2015
Contact: CDC Media Relations
404-639-3286

What

CDC will host a media briefing to reveal its next installment of the successful Tips From Former Smokers campaign, featuring former smokers who suffer from smoking-related illnesses, including vision loss and colorectal cancer. Ads also highlight the benefits of quitting for loved ones and the importance of quitting cigarettes completely, not just cutting down. The Tips national tobacco education campaign first launched in March 2012 and has since helped prompt millions of smokers to try to quit.

Who

CDC Director Tom Frieden, M.D., M.P.H.
Tim McAfee, M.D., M.P.H., senior medical officer, CDC’s Office on Smoking and Health
Tips From Former Smokers campaign ad participants

When

Thursday, March 26, 2015, at 12:35 p.m. (ET)
Content embargoed until 12:01 a.m. ET, March 26, 2015

Where

Centers for Disease Control and Prevention
Tom Harkin Global Communications Center (Building 19), Press Room
1600 Clifton Road NE
Atlanta, GA 30329

Reporters who wish to attend the media briefing in person should RSVP no later than 9:00 a.m. (ET), Thursday, March 26.  Please contact CDC’s press office at media@cdc.gov or 404-639-3286 to RSVP.  Reporters who RSVP will be guaranteed access.

For directions to CDC, please visit http://www.cdc.gov/museum/visitor.htm

Satellite Feed:

Date: Thursday, March 26, 2015
Time: 11:45-2:15 EST (10:45-1:15 PM) CT:
Video Format: 720p
Satellite: (KU-Band digital) Galaxy 17: Trans: 13: slot A
Bandwidth: 9 MHz
DL Freq: 11946.5 Horizontal
FEC: 3/4
SR: 6.1113
DR: 8.448
PID: 2.56

Satellite feed service is provided by CDC and free for media use. For satellite feed questions, please contact EDMI at 678-421-6604.

Live Webcast

Windows Media Connection: http://wm.onlinevideoservice.com/CDC1

Flash Connection: http://www.onlinevideoservice.com/clients/CDC/?mount=CDC3

For technical support on the webcast, please call 404-639-3737.

Dial In

Media: 888-795-0855
Non-Media: 800-593-7122
INTERNATIONAL: 415-228-4952
PASSCODE: CDC Media

Important Instructions
Please dial in 10 to 15 minutes before the start of the press conference. If you would like to ask a question during the call, press *1 on your touchtone phone. Press *2 to withdraw your question. You may queue up at any time. You will hear a tone to indicate your question is pending.

TRANSCRIPT:
A transcript of this media availability will be available following the briefing at CDC’s web site: www.cdc.gov/media.

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U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

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