PCD News Summary for August 27, 2020
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Association Between the Tips From Former Smokers Campaign and Smoking Cessation Among Adults, United States, 2012–2018
During 2012–2018, CDC’s Tips campaign was associated with an estimated 1 million sustained quits and 16.4 million quit attempts among US adults. In March 2012, the Centers for Disease Control and Prevention (CDC) launched the Tips From Former Smokers® (Tips®) campaign—the first federally funded anti-smoking ad campaign—which profiles real people who are living with serious long-term health effects from smoking and secondhand smoke exposure. To assess the campaign’s impact on quit attempts and sustained-quits, CDC analyzed data from a nationally representative longitudinal survey of U.S. adults who smoked cigarettes during 2012–2018. The 1 million quits and the 16.4 million quit attempts demonstrate that smoking cessation campaigns can be effective when they are based on scientific evidence and are of sufficient intensity and duration. Continued implementation of smoking cessation campaigns, including the Tips campaign, could accelerate progress toward reducing rates of smoking-related diseases and death.
Office on Smoking and Health
Senior Press Officer
Office Phone: (770) 488-5488
Cell Phone: (770) 265-5757
Email Address: RScala@cdc.gov
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